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SocialWayne.com by Wayne Sutton

Archive for December, 2010


Posted on December 15, 2010 - by Wayne Sutton

infographic: The Top 10 merchant locations foursquare users are checking into

Yesterday Ad Age posted an interesting article about how they measure foursquare check-ins using Trendrr. In the post Ad Age stated they look at what are the popular cities that foursqure users check into Starbucks locations with New York Starbucks locations topping the list followed by Washington, D.C., Los Angeles, Boston and Chicago.

Also included in the article was a merchant chart showing the top check-ins for the past seven days. Here’s the list of the top 10 merchant locations foursquare users are checking into from the last seven days.

A Year of Twitter

Are you surprised by the merchants on the list? Any merchant locations you thought would be on the list but didn’t make it?


Posted on December 15, 2010 - by Wayne Sutton

How to use QR Codes to check-in with Facebook, Foursquare and Gowalla at the same time.

QR Code check-in signs

As you know I’m a huge advocate of QR Codes. I believe that between QR Codes, RFID tags and NFC (Near Field Communication) technologies, QR Codes will have the largest impact, making it easier for people to check-in using location-based services. At least I’m betting on it. While working on TriOut version two (aka world edition), Lawrence Ingraham and I decided to build a QR Code Reader into the app, but that’s just one part of the QR Code implementation. The second part of incorporating QR Codes with TriOut was adding a custom check-in QR Code generator to the analytics section of TriOut, (aka TriOut For Business).

By adding custom QR Codes to TriOut for Business we allow any verified business to create a check-in QR Code for their location. This not only works for store fronts but for mobile food trucks, conferences, trade shows and locations that may want to direct customers to check into multiple areas inside of their buildings, what we call micro-check-ins. It’s easy to setup and implement as well. First you verify your location on TriOut.

TriOut for Business - Local Advertising and User Engagement

After verifying your location you can log into TriOut for Business and click on the QR Code generator.

TriOut For Business

Next click on the map where you’d like to create the custom location for each QR Code

Custom TriOut check-in QR Code

http://trioutnc.com/business/manageExplore.php

After you have created your custom check-in QR Code, you can download and print the check-in QR Code for signs, window clings and/or posters. To check-in just have your customers use TriOut to scan the QR Code to check-in. What’s great about using TriOut iPhone app and QR Codes is that it simplifies the check-in process, provides verification/accuracy and can still allow users to check into multiple services at the same time.

By using TriOut version two iPhone app, you’re not limiting your customers to just one location-based platform, as TriOut supports checking into Facebook Places, Foursquare and Gowalla too. Now, not only can you use TriOut and QR Codes to check-in but your customers are not limited to one service and a business can offer check-in specials/deals/coupons and measure the results with one platform.
You can download TriOut free from the iTunes App store here: http://trioutworld.com/app or verify your location here: trioutnc.com/business

If you think NFC, RFID or any other technologies will assist in location-based services going main stream, fill out the location survey here.



Update


Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE
SocialWayne.com iphone app


Posted on December 14, 2010 - by Wayne Sutton

Twitter for Business is now open

Twitter for Business

Tonight ReadWriteWeb broke the news about the new Twitter for Business platform that allows businesses to buy Ads, Trending Topics & promoted tweets. Depending on how long you have been using Twitter you may be thinking what took them so long. Regardless it looks like Twitter is setting up to make money from anyone who would like to get more followers and/or just to increase their Twitter presence. A lot of questions are soon to follow and it will be interesting to see what type of companies and brands start using the new Twitter for Business dashboard and analytics service.

Promoted Tweets

Only time will tell how this will work out and be received by everyday Twitter users, regardless you can get started with Twitter for Business by going here: http://business.twitter.com/advertise/start. For more on Twitter for Business follow @TwitterBusiness and see the ReadWriteWeb post here and TheNextWeb post here

What are your thoughts on the new Twitter for Business platform? Do you think it will be overused by brands and marketers just to get more followers?


Posted on December 14, 2010 - by Wayne Sutton

infographic – A Year of Twitter – the good, the bad and the ugly via Flowtown

infographic – A Year of Twitter – the good, the bad, and the ugly by Flowtown

A Year of Twitter
Flowtown – Social Media Marketing Application


Posted on December 14, 2010 - by Wayne Sutton

3 Ways to check-in to your favorite TV show or movie and how to earn the TRON badge

L.C. and Daisy Bates Watching Television
flickr photo by: Wisconsin Historical Images

As I stated in one of my previous blog post called I just checked into your blog, the act of checking in has created a new wave of applications to enable people to check into almost anything. You could always create fake locations in location-based applications and check into miscellaneous items. For example I recall one dinner at SXSW where people where checking into a woman’s bra and another situation where people were checking into a guys pants. That’s all fun for the moment and it was a somewhat ok thing to do when you’re at a conference with friends. But what if you could actually check into your favorite TV Show, movie, video, celebrity or product? Now you can with GetGlue, Miso and newly launched ScreenTribe.

GetGlue:

GetGlue is a leading social network for entertainment, with more than 700,000 users and 10M new unique ratings and check-ins for TV shows, movies, music and books every month. Fans use GetGlue apps to check-in while consuming entertainment to share with friends and to earn exclusive rewards from our partners.

CrunchBase Information
GetGlue
Information provided by CrunchBase

TV/Movie Check-in AppsTV/Movie Check-in Apps

Miso

Miso is a social platform that makes watching media content more fun. Miso was created by the team at Bazaar Labs, located in Pier 38, San Francisco, CA.

CrunchBase Information
Miso
Information provided by CrunchBase

TV/Movie Check-in AppsTV/Movie Check-in Apps

ScreenTribe

ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.

No Cruchbase profile found.
TV/Movie Check-in AppsTV/Movie Check-in Apps

Each one of the apps allow you to check into your favorite movie or TV show but GetGlue focus extends beyond the screen experience allowing you to check into products and topics. Again, here’s another way to for brands in this case producers to connect with customers using mobile applications. As we have seen with the increase intereste with “social tv” these apps are leading the charge. A few examples are the HBO and GetGlue partnership where if you checked into True Blood, Hung, or Entourage you may receive a GetGlue sticker along with Miso’s Hot Tub Time Machine badge promotion. If you’re thinking no one would check into a TV show or movie take a look at Miso’ trending screenshot below where thousands of people where checking into to various TV shows and games such as Fringe, Glee and the Miami Heat vs Cleveland NBA game.

Miso numbers

TRON

I’m sure this weekend all three check-in apps will see a bump do to the new TRON movie. Although TriOut is not a TV/media check-in app we have created a special TRON badge. To collect the TRON badge just mention “TRON” in your check-in Tweet and it will be added to your TriOut awards profile.

Have used GetGlue, Miso or ScreenTribe to check into a TV show or movie before? Do you see the value of using mobile media check-in apps?


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