Archive for December, 2010

Posted on December 18, 2010 - by Wayne Sutton

infographic – online reputation by the numbers and why reputation management is important

No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.

A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee but only 15% monitor their online reputation.

Source: Digimind

Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality. Clearly giving an important reason why you should always monitor your brands reputation.

What tools do you use to manage your online reputation?

Posted on December 18, 2010 - by Wayne Sutton

infographic – How 300,000 iOS Apps make up Apple’s App Store

The App of the Day team created an awesome infographic highlighting and categorizing the 300,000 iOS Apps that make up Apple’s App Store.

Posted on December 17, 2010 - by Wayne Sutton

Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature

I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “What’s Next for Delicious?” message saying they changed their mind. Hm

Regardless Rob Cot­tingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature.

FYI if you’re looking for a Delicious alternative, read 6 Solid Alternatives to Delicious via TheNextWeb. Personally I use DIigo for social bookmarking.

HatTip: RWW

Posted on December 16, 2010 - by Wayne Sutton

infographic – Women outnumber men as community managers & making good money doing so

How Much Money Do Community Managers Make? [INFOGRAPHIC] via SocialFresh

A few data points:

Average Salary

• $61,800.00

Most Popular Community Manager Cities In Order

1. NYC
2. San Fransico
3. Boston
4. Denver
5. Austin

Gender Breakdown of Community Managers

• Female 68%
• Male 32%

Posted on December 15, 2010 - by Wayne Sutton

Is Google Latitude the most stalker friendly location-based service?

The long awaited Google Latitude iPhone application was released this week with much fan fair but little talk about privacy and what Google Latitude is good for. Google promotes Latitude as a service that allows you to “See where your friends are right now” and no matter if you’re using the new Google Latitude iPhone app or Android version or updating your location from the browser Latitude can let your friends know where you are in real-time.

If you still need help understanding Google Latitude watch the Latitude video below.

While Google Latitude iPhone app may be new, Latitude is one year old and is reportedly to have over 9 million users. I would say most of those numbers are being counted because every Android powered phone comes with Google Latitude installed. I would also note that Google is saying that Latitude has 9 million users but we are not aware of how many of those 9 million users are active or use Latitude at least once a week.

Even though Google Latitude is a location-based service many would like to compare it to other popular location-based applications such as Foursquare, Gowlla, TriOut, Whrrl, Loopt and the list goes on. But as of right now there’s no official check-in action and business application use. I believe in the future Google Latitude could be used to see nearby businesses with deals or coupons from Google’s Places and data from Google HotPot. Regardless, if you’re looking for a location-based application to update your location in real time and run in the background Google Latitude does just that.

This brings me to the the stalker friendly part. Do not treat Google Latitude as just another location-based service or social network do to the fact that if you accept someone as a friend on Google Latitude they can see your location updates in real time. If you’re using the iPhone or Android app Google does make it easy for you to adjust your background tracking settings and the option to hide your location updates from others.

If you are a Google Latitude user, Google will send you email reminders to adjust your location sharing history and it is recommended to visit http://www.google.com/latitude to adjust/check your Latitude sharing options too.

Do you use Google Latitude or see value in using Latitude to update your location in real-time?