SocialWayne.com by Wayne Sutton

Posted on December 18, 2010 - by Wayne Sutton
Home > Featured > infographic – online reputation by the numbers and why reputation management is important

infographic – online reputation by the numbers and why reputation management is important

Featured infographics marketing

No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.

A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee but only 15% monitor their online reputation.

DIGIMIND-Infographic-Online-Reputation
Source: Digimind

Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality. Clearly giving an important reason why you should always monitor your brands reputation.

What tools do you use to manage your online reputation?



Tags:
This entry was posted on Saturday, December 18th, 2010 at 1:26 pm and is filed under Featured, infographics, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.