Posted on December 18, 2010 - by Wayne Sutton

infographic – online reputation by the numbers and why reputation management is important

No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.

A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee but only 15% monitor their online reputation.

Source: Digimind

Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality. Clearly giving an important reason why you should always monitor your brands reputation.

What tools do you use to manage your online reputation?

SocialWayne.com Channels
Subscribe via email	Subscribe to RSS Feed
Follow on Google+	Subscribe to iTunes Podcast
Follow on Facebook	Follow on Twitter