SocialWayne.com by Wayne Sutton

Archive for September, 2010


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Check-in at the Location Based Marketing Summit 2010, New York City

Location-Based Marketing Summit - September 29-30 - New York City

Early registration for the Location-Based Marketing Summit ends this Friday.  Promo code SPEAKERVIP gets you in for $495. A one day option is available for $395. The Summit, taking place next week, Sept. 29-30, 2010 in NYC is the leading event for Fortune companies seeking to maximize business, marketing and commerce using location-based services. We give you an inside look at the location-based marketing activities of major brands and agencies.

Join senior level executives from Marc Ecko Enterprises, Pillsbury, ESPN, Google, Deep Focus, Verizon, Microsoft, Mashable, Adweek, New Jersey Nets, Booyah, Advertising Age, Location Labs, SimpleGeo, FortiusOne, Brightkite, 360i, Trendrr, American Express, Bayer, USA TODAY, Tasti D-Lite, JWT, Bridge Worldwide, VaynerMedia and many more who will be speaking and attending. The full schedule is available at http://www.LocationMarketingSummit.com

KEYNOTES

- Ian Schafer, CEO, Deep Focus (leading digital advertising agency)
- Marc Ecko, Founder, Marc Ecko Enterprises (fashion, retail and lifestyle entrepreneur)
- Marc Horine, Vice President of Digital Partnerships, ESPN (world leader in sports and media)

For the location-based marketing summit I’ll be moderating the location-based marketing consumer behaviors and the evolution of social networking, how to plan for it panel at 3:15pm. See the description below.

Are Location Based Marketing consumers trend setters? Are they early adopters? Understand the demographics of Location Based Marketing participants so you can plan your presence accordingly. What do they respond well to? How do you communicate your efforts… from launch to day-to-day management… understand the “in’s” and “out’s” of your audience. Are Location Based Marketing platforms the Facebook-and Twitter killers or will the services be integrated?
Aaron Strout, CMO, Powered Inc.
Geoffrey Lewis, Co-Founder / CEO, Topguest
Phil Thomas DiGiulio, Co-Founder, Pegshot.com
Jodi Gersh, Content Manager / Social Media, Gannett Company Inc
Wayne Sutton, Biz. Dev/Marketing Strategist, TriOut (moderator)

You can see the full schedule here: http://www.locationmarketingsummit.com/schedule/index.html .  I’m excited to take part in the event and if you’re attending be sure to check-in and say hello.


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