Archive for September, 2010

Posted on September 24, 2010 - by Wayne Sutton

#GEOChat Transcript from September 21, 2010 – Tweets about location-based services

GEOChat covers all things location/geo related offline and online. The discussion also covers your favorite location-based applications such as Foursquare, whrrl, brightkite, Gowalla, TriOut, Facebook Places, SCVNGR, MyTown and more. Other topics includes privacy, API application mashups, offline marketing of location-based campaigns, and how does the entire GEO spaces affects businesses today.

If you have suggestions/questions/topics for #GEOChat please let me know in the comments. #GEOchat is held every Tuesday at 2:00 P.M. EST.

Here’s the #GEOChat Transcript from September 21, 2010

Posted on September 24, 2010 - by Wayne Sutton

5 Silly Twitter Trends You Should Refuse To Tweet About

It’s Friday and you know what that means! #followfriday on Twitter. The goal of #followfriday is to tweet a suggested person to follow and say why should others follow them. I usually don’t participate in #followfriday but for the past few weeks I’ve been writing a #followfriday blog post. Today there’s no #followfriday blog post but more of a rant of five twitter trends I’ve seen on Twitter this week. Maybe I’m getting old or just tired of the same old jokes or what used to be funny or cool on Twitter to do back in 2007 but some of it is just terrible. Regardless it seems to go to Twitter, to blogs, back to twitter and a big waste of time. Heck I’m even waisting time writing this blog post about the trends. Anyway, here are five silly Twitter trends you should refuse to tweet about. Well, I refuse to tweet about.

#1 – Facebook is Down

Ok, unless you’re doing a presentation about Facebook or your Facebook like buttons are causing your site not to load, just be patient, your farm is not lost.

#2 – #newtwitter

Ok, you see the tweet above? So wait for it. You don’t get a badge for having the #newtwitter, it doesn’t mean you’re an influencer because you have the #newtwitter and it doesn’t affect your ROI if you have the #newtwitter.

#3 #angelgate

Ok, so I did post one tweet about #angelgate but for now it seems like a big traffic spike opportunity for Techcrunch and Arringtion shaking up the VC space in the Valley. There may or may not be a lot more to it but until I read about fist flying or official lawsuits, just sit back and read the blog post. Hold off on the tweets.

#4 The rumored Facebook phone

Do we really need to see thousands of tweets about a phone that may or may not even exist? Better yet, won’t be available for months or years if it does exist? A Facebook phone? Please let me know who’s going to ditch their iPhone or Droid or EVO for a Facebook Phone. Really? Is this even news or a joke?

#5 Bishop Eddie Long

This is not a silly thing but a serious thing. I refuse to tweet about it. It’s not even funny! I know everybody has their own opinion and everyone is quick to judge both sides. Remember this, nobody is perfect and be careful what you tweet. I’ve said this over and over again, one day your tweets may land you in big trouble. Read this: Should one joke tweet ruin a man’s life?

Now let’s get back to work.

Posted on September 23, 2010 - by Wayne Sutton

Google reader shares from social web for September 23, 2010

• Solve Media: Advertising that Makes Sense
• Should every startup get funded?
• Introducing Social Media to Your Business
• Ideas versus Doing
• Why Seth Godin Misses the Mark on Facebook and Privacy
• Two Blog Posts You Should Read Today
• LinkedIn Demographics and Visitor Statistics
• SCVNGR Releases Facebook Places Application for Businesses
• SCVNGR Releases Facebook Places Application for Businesses
• I got a Yelp daily deal in my inbox today. Is everyone going to start sending me Groupon-like emails? Please God no….
• LinkedIn Demographics and Visitor Statistics
• Facebook Terminates Its Conversion Tracking Tool for Performance Ads
• You Do This More Than Sleeping And Working
• IDEO’s Future of the Book
• How to make a Redbox: Flextronics keeps U.S. manufacturing competitive with lean, innovative techniques
• Twitter’s Meteoric Rise
• Facebook’s Domination
• World Without Apple
• Zynga Statistics
• WooThemes to make their Themes iPhone and Android Compatible

Posted on September 23, 2010 - by Wayne Sutton

infographic – The State of the Blogosphere in 2010

While reading my RSS feeds in Google Reader I came across this interesting infographic made by by infographiclabs for blogharlad about the state of the blogsphere in 2010. Here are a few highlights from the infographic:

7 of the Top 10 blogs are tech related.

1. The Huffington Post
2. TechCrunch
3. Gizmodo
4. Mashable
5. Gawker
6. Engadget
7. The Daily Beast
8. TMZ.com
9. Boing Bong
10. ReadWriteWeb

Gender:
67% of bloggers are male while 33% are female

Age:
The top two age groups are between 25-34 and 35-44

Where:
48% of blogs are from the US

Updates:
Most people update their blog 2-3 times a week or at least once a week

Who:
72% of bloggers are hobbyists while 4% are considered pros

Source:
Blogpulse.com via 146,628,598 blogs

Via: Infographiclabs and blogherald

What are you thoughts on the infographic? Do you fell like the data is accurate? What surprised you?

Posted on September 23, 2010 - by Wayne Sutton

Attend GeoM and learn why Geo Location Matters and what is the future of location-based services

Originally posed by and on SchneiderMike.com

October 4-8, MITX presents Future M week in Boston. On October 4th, brands, marketers, technologists, entrepreneurs, venture capitalists, students and business people and will gather in Cambridge at the Microsoft NERD to talk about the future of geo location and the future of geo marketing. Yes. This is a promotional post for an event that my company, Allen & Gerritsen is planning, but since you have read this far, I think you will find the content helpful in making a decision as to whether or not you should attend. For the record, I think you should, particularly if you are a B2C brand or working in the B2C space.

Making Money with Location

Everyone needs to be able to make money to be able to be a going-concern. In this panel, Jason Keath of Social Fresh leads a discussion that will look at revenue streams and service models that make sense. We’ll talk to two platforms that started with revenue models. David Chang will represent Where.com and Wayne Sutton will talk about Triout’s model. We also have Josh Karpf of mega-brand PepsiCo who can tell us about how applications like Pepsi Loot are important to their marketing and revenue stream. Jason Keath is not known for shyness, so I expect he will pose the tough questions and drive panelists toward talking about useful models and cases that drive business results.

Data and Loyalty

Why does it matter? Location is an important component in doing what every brand would like to do – provide a relevant message to its audience at a time when the receiver is ready to hear and act on the message. Everyone would like a reduction of noise and an increase in overall signal. The future of marketing is not casting a wide net, rather brands conitinue to hone their communications and become trusted companions that better the lives of those who need them. In order for this to happen the way we all would like it to happen, brands need access to data and they need to be willing to give something in return to receive.

In the panel entitled “Data and Loyalty”, Melissa Parrish of Forrester leads a discussion with 2 of the industry’s top thought leaders on LBS, Aaron Strout of Powered Inc and Simon Salt of Incslingers. They have not only been vocal about the space, but built solutions that incorporate their thinking. With the focus of this panel being data, we are elated to have the founder of SimpleGeo, Matt Galligan coming out to talk about how their database / backbone aligns the ecosystem by eliminating the disparity across platforms thereby making near limitless applications possibilities – possible.

The Future of Geo

The day culminates in a visit from 3 of the top LBS platforms on the market. In the last panel we will talk to three heads of LBS technology shops and give them the opportunity not only to talk about their current plans for word domination, but about how they see the industry evolving. Jeff Holden of Whrrl, Seth Priebatsch of SCVNGR and Dennis Crowley of Foursquare, three very different location based platforms, will be asked to talk about why location is important today and what it means in the grand scheme and how it becomes increasingly useful for everyone. The end game needs to be a win for brands, consumers and for platforms and currently the fog-of-new is still very prevalent. Each company has a story to tell about engagement with the consumer, rewards, loyalty and relevant content.

This conversation will be 90 minutes so there will be plenty of time to get deep on the topic and to get the crowd involved. I’ll be moderating and as I prepare, would love to get your thoughts on some of the things you would like to hear about from these 3 gurus. Just leave a comment.

How Much?

$130 per person. Beam Interactive thinker and disruptor, Graham Nelson tweeted about the charge and I think this is the proper forum to address the question. We want to be able to provide snacks and libation to our audience and record the event while covering some of our costs. As you well know, it takes a lot of time and effort to plan an event of this size (and it’s nothing compared to the entire Future M event, kudos to MITX!). The point of this session is to provide an atmosphere to push the conversation to the next level. As one of the missions of Future M, the parent conference, is to promote innovation in Boston, we are currently talking to MIT about donating any profits to an innovation scholarship.

Where’s Gowalla?

Because some of you have asked: Where’s Gowalla? Brightkite and Gowalla both expressed regret for being unable to attend. Facebook is still a non-responder.

See You There!

Come out for a day of discussion filled with a balance of best practices, ideas, innovation and though leadership.

To register, go to the official Geo M site and click register.