SocialWayne.com by Wayne Sutton

Archive for August, 2010


Posted on August 25, 2010 - by

What location-based services, brands and marketers need to know from 11 tweets of #GEOChat one

geochat
Original graphic by Jess3!

Yesterday kicked off the first #GEOChat about all things location on Twitter. It started at 2:00 P.M. EST and lasted to 3:00 P.M. During #GEOChat I asked four different questions and received a lot of great feedback from location-based fanboys/ladies and a few from existing location platforms such as Pegshot and TriOut. You can read a full archive of #GEOChat via the TriOut blog here: #GEOChat one Archive .

Below are the four questions I asked during #GEOChat:
1. Who’s using Facebook Places as their primary location-based service?
2. What is your number one concern about privacy using location-based apps & what apps has the best privacy features?
3. What will drive the success of location-based services in the future? Gaming or group buying or coupons and why?
4. What features not in your favorite location-based service you would like to see implemented?

There were a lot of great tweets/feedback from the #GEOChat participates and if I was location-based service, brand or an agency I would pay close attention to what users are saying about the location space. Here are a few highlighted tweets from #GEOChat.


What I want is real-time, geo-specific, personally-relevant information (content) about what’s happening around me #geochat @MomentFeedTue Aug 24 18:26:22 via TweetDeckMax Gladwell
maxgladwell


A3: Gaming is only sustainable for a small subset. Discount promos and long-term customer engagement will drive growth. #geochatTue Aug 24 18:29:04 via TweetDeckCarissa O’Brien
CarissaO


Consumers don’t care about the app or technology. They care only about the value and relevance of the deal! #geochatTue Aug 24 18:31:47 via TweetChatAsif Khan
AsifRKhan


I anticipate a tradeoff Privacy for Relevance via mobile shopping. Mobile banking will change the meaning of loyalty #geochatTue Aug 24 18:51:19 via TweetDeckDeanna Lawrence
DeannaLawrence


@waynesutton I’d like to be able to private message people on Foursquare via the Android app. Don’t think I can do that now. #geochatTue Aug 24 18:57:32 via TweetDeckMatthew Gallizzi
notixtech


I’ve seen many of my non-tech friends trying Facebook Places where they hadn’t used any other LBS before #geochatTue Aug 24 18:05:17 via TweetDeckMomentFeed
MomentFeed


@HarrisonPainter @ripsup and value for the masses is discounts, coupons or cash rewards…virtual “dukedoms” only lasts for so long #geochatTue Aug 24 18:57:40 via TweetDeckShannonRenee
ShannonRenee


@waynesutton Places is pretty lame as is IMHO, I don’t plan on using it. Will stick with @gowalla, @foursquare, and of course @trioutTue Aug 24 18:08:37 via TweetDeckLucas Myers
unthunk


Q5 biggest “features” missing from LBS? real value, non-gimmickable need, 1000 more experiments to see what sticks #geochatTue Aug 24 19:00:34 via Seesmic twhirlDan Rockwell
floozyspeak


RT @AsifRKhan Brands need to think LBS in the context of a multi-channel media buy that’s location-centric. #geochat [savvy guy]Tue Aug 24 19:01:44 via Tweetie for MacGregg Morris
greggvm


Q1: Foursquare is still my primary LBS. Facebook’s “places” database isn’t as accurate. #geochatTue Aug 24 18:06:01 via TweetChatMike Templeton
miketempleton


@waynesutton Shopkick has carved out a nice niche. But it will be limited by implementation & adoption. Still powerful #geochatTue Aug 24 18:52:38 via TweetDeckMomentFeed
MomentFeed

Again, thank you to everyone who participated. Next week we’re going to cover a slew of new location-based apps, QR Codes and mobile coupons during #GEOChat.

Looking for more location-based conversations on Twitter? @LBSchat will be starting this Thursday at 9:00 P.M. and/or join us for #GEOChat two next Tuesday.


Posted on August 25, 2010 - by

5 recent location-based check-in specials from businesses using TriOut

TriOut: Places to Go, People to Meet and Things To Do in the Triangle

TriOut For Business (TFB) is a location-based check-in analytics dashboard for businesses who would like to communicate with their customers. TriOut for business also works as a GEO customer relationship management (CRM) platform that allows businesses to set up first time check-in specials, loyalty programs and coupons. I like to call it “Google Analytics” for people. TFB was launched in July, via the TriOut blog post here “TriOut for Business is Now Live” and since then we have worked with several companies launching location-based promotions.

One of the goals of TFB was to make it a self-service platform so businesses large and small with little time could easily verify and manage their location page on the TriOut platform. We’re really excited about the platform and looking forward to see more local businesses offer check-in/loyalty programs to their customers. Here are five recent location-based check-in specials from businesses using TriOut.

1. Electric Beanz Coffee Bar – @electricbeanz
“Show us that you checked in and get 10% off your order”

2. Market Restaurant – @MarketRaleigh
“Every 3rd check-in, get a free glass of wine or bottled beer”

3. Ruckus Pizza Pasta & Spirits – @RuckusCary
“Every 5 times you check in you get a free slice of Key Lime Pie!!!”

4. Martin’s Curry Rice – @MartinCurryRice
“Every 5 times you check in your drink is on the house”

5. Carole Hoffman, CNDP Holistic Health – @carolehoffman
“Just for checking in, we’d like to offer you a 10% rate reduction off of your first visit.”

Creating a check-in special is simple with TriOut, take a look at the TriOut for business video demo:

If you’re a business and would setup a coupon or first time check-in special for your customers using TriOut visit http://trioutnc.com/business/. To see other TriOut specials visit: http://trioutnc.com/specials

What are your favorite geo/location check-in specials/coupons you have seen?


Posted on August 25, 2010 - by

Google reader shares from social web for August 25, 2010


Posted on August 25, 2010 - by

Google reader shares from social web for August 25, 2010


Posted on August 24, 2010 - by

Google reader shares from social web for August 24, 2010


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