8 recent examples of using QR Codes for marketing and/or brand awareness

August 6, 2010 — 12 Comments

It seems that QR Codes are finally catching on in the USA. The geeks have been screaming about QR codes and talking about how cool they are for years and if you find the right geek you might even receive a business card with a QR code on it. QR which stands for “Quick Response” was created by Japanese corporation Denso-Wave in 1994. A QR Code is a matrix code (or two-dimensional bar code). QR codes are huge overseas and are used in various ways such as purchasing products to check-in users to locations

QR Codes recently have become a hot subject for marketing agencies and social media practitioners looking to stand out from everyone else to do something creative, cool and new. In the last two weeks, in at least four of my meetings QR Codes have been a topic of discussion and implementation. If you’re wondering what are my plans are for QR Codes, lets just say that QR Codes are going to be a huge asset moving forward in the development of @TriOut. For a hint read the blog post here: TriOut v2 Dev Journal: User Interface. Also QR Codes are going to play a role with Neogence, a NC startup that I’m doing some consulting with.

calvin klein jeans qr

But for now, it seems that New York is becoming the testing grounds for QR Codes with the recent Calvin Klein Get It Uncensored campaign where Calvin Klein replaced what some would call a “racy” photo with a giant QR Code. If you scanned the Calvin Klein QR Code it would take you to a Calvin Klein “racy” movie. Video is better than photos right? Also in New York the Department of Sanitation are featuring QR Codes on 2,200 NYC sanitation trucks linking to a “How to Recycle” Video Created by Howcast. I’m not sure when you’re going to be close enough to a sanitation truck to scan the QR Code or why you would want to but it could be a New York thing but I give them an A- for trying to be creative with QR Codes and sanitation education. If you’re looking for other examples of brands, agencies and/or companies using QR Codes here are 8 recent example of using QR Codes for marketing and/or brand awareness.


Tissot Watches Utilizing QR Codes and Augmented Reality

Danica Patrick QR Code Scan

QRious Wallpaper By Rollout Inspired By QR Codes
QRious Wallpaper By Rollout Inspired By QR Codes

QR Codes Used to Help Clean Up the Gulf
QR Codes Used to Help Clean Up the Gulf

Verizon_QR_codes(1).JPG (1024×765)
Verizon “Droid” Posters Feature QR Codes

denim_code.jpg (400×318)
Recycled Fashion Embraces QR Technology

Taking QR Codes to the next level (visually) | johnrhopkins
Taking QR Codes to the next level (visually)

Tissot Models Wearing QR Code Shirts at MotoGP Race

Sources: LazyFeed.com

Is it just me or does it seem like agencies are linking QR Codes and women together a lot? #Justsayin

Have you seen any recent examples of QR Codes used for marketing or do you have plans to use QR Codes with your future projects?


Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE
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Wayne Sutton

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Wayne Sutton is a serial entrepreneur and general partner at BUILDUP.vc. Wayne has over 14 years experience in technology, design and business development. Wayne was recently recognized as one of the Silicon Valley 100 coolest people in tech, one of the 52 hottest new stars in Silicon Valley, one of the 46 Most Important African-Americans In Technology by Business Insider and one of the Top 100 most influential black people on social media in 2014.

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12 responses to 8 recent examples of using QR Codes for marketing and/or brand awareness

  1. Check out the N Building project http://www.creativeapplications.net/iphone/n-bu

    Also FOX TV launched QR Code marketing campaigns for new Fall shows Lone Star, Fringe and Glee.

  2. great site to make and track your QR codes http://www.Scandots.com

  3. Hi there,

    A couple of years ago we used QR codes to help conduct a poll during an exhibition, it worked really well and was a great way of engaging attendees of the exhibition.

    Also suggested to a motor manufacturer the use of QR codes in a car instruction manual, unfortunately they didn’t have the foresight to use the idea, even though we produced a demon demo showing how it could save masses of time and frustration to drivers of a brand spanking new British (well once) luxury four-wheel drive motor. Could be used for any instruction books, linked to videos showing demos. where vu

    And more…how about as a personal ICEtag containing all your details (blood type, allergies, contacts etc) for the Emergency services to scan in case of emergencies

    The list is endless, to take off it just needs more publicity

  4. This is a good article because I actually found out what QR stands for. I also saw examples of it, because I couldn’t visualize what in the heck it was. Thanks!

  5. Lizafiorentinos May 9, 2011 at 5:04 pm

    Great examples. Thank you! So when i create a QR code i can just put my website on the link?

    • Yes, just link it to your website, that’s what we’ve done with a number of clients. Usually we create a landing page specifically for the QR code link. It seems to work well.

  6. Great Article! I found an example of a company using a QR code as their logo. Check it out! http://www.briskdata.com

  7. I use it as my Vcard on my about.me page. http://bit.ly/ozPwh3 

  8. I recently found a good example http://www.qrspider.com

  9. QR Codes are spreading like wildfire, since the benefits are enormous. Business and big companies are have realized their advantages for promoting business.

    It is cost-effective compared to printed or online advertising.

    QR Codes will take the world by storm in the near future.

  10. Esto es una gran novedad en Guatemala, lo mejor de todo es que si estamos actualizados… tenemos ventaja en las industrias emergentes… y eso… es lo mejor !!!!!!!!!!!!!!!!!!!

  11. Here’s another good example of QR code use I recently found… http://qfuse.com/blog/qr-code-case-study-danbury-fair-mall

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