Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Some have also stated that location-based apps won’t become as popular as social networks such as Twitter and Facebook unless more businesses start offering more check-in specials/coupons to their customers. Sadly, I believe that is half-way true. But even if that’s the case how will more businesses learn about location-based apps and learn how to implement a location-based marketing strategy? For some it will be in the from of their marketing agency, for others blogs, consultants, coworkers and/or their customers. Regardless eduction will be one of the biggest needs for location-based marketing to take off. With that being said here are 23 location-based terms every marketing agency and business should know.
- GPS – Global Positioning System
- Latitude and Longitude
- LBA – Location Based Applications
- LBA – Location Based Advertising
- LBS – Location Based Services
- LBG – Location Based Games
- SMS – Short Message Service
- SMS – Social Mapping Service
- Geo-social gaming services
- PCP – (post check-in page) via @schneidermike
- PCE – (post check-in experinces) via @schneidermike
- Coupons / Specials / Points / Badges = Rewards
- Key Holders / Mayors / Dukes - Titles for customers who visit a location the most in TriOut, Foursquare and Yelp.
- Check-in – The action of using a location-based app and letting the service/business/friends know you have arrived at a location.
- Societies – Groups inside of @Whrrl that could be connected to rewards/brands.
- Geo Marketing – Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales and distribution.
- RFID – Radio-frequency identification (RFID) is the use of an object (typically referred to as an RFID tag) applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves
- Barcode – A barcode is an optical machine-readable representation of data, which shows certain data on certain products.
- Virtual Currency – Virtual currency (or in-game currency depending on environment) is used to purchase virtual goods within a variety of online communities; which include social networking websites, virtual worlds and online gaming sites
- AR – Augmented Reality Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.
- Geo Fence – A Geofence is a virtual perimeter on a geographic area using a location-based service
- QR Codes – A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.
Update: Andrew Mager @mager tweeted the following terms that marketers should know too.
What do you think will be the driving force for more businesses to use location-based services?