Archive for August, 2010

Posted on August 31, 2010 - by Wayne Sutton

Google reader shares from social web for August 31, 2010

• Exclusive Interview: Eloqua’s Director Of Content “We Are All Responsible For Social Media”
• 70 Latest and Creative Logo Designs for Design Inspiration
• Sports and Social Media – Why Should Sponsors Care?
• The 10 Point Plan to Build an Internal Community of Brand Loyal Fans
• Scoreloop Launches Android App for Social Discovery and Cross-Promotions
• Top 20 Facebook Pages: Music, TV, Modern Warfare 2, Ronaldo and Megan Fox
• 7 new social networks your company should be monitoring
• Where Blogs and Twitter Users Are Getting Their Stories From
• A Google Maps Based Music Video
• Study Shows Marketers Plan to Spend More on Social Media Programs
• College uses foursquare specials to guide students to alcohol-free venues
• First Google Map with Facebook Places
• Who Needs iAd, MobilityWare Claims $300K Monthly Revenue Using Greystripe
• ARIA Vegas Hotel & Casino Debuts Three New iPhone Apps, Including Augmented Reality
• Shakey’s Pizza Adds 16K Opt-Ins And Sees 10% Conversion Using Mobile Coupons & SMS
• WeReward v1.3.4 for iPhone
• Mobile Payment Transactions To Reach $56.7B By 2015, NFC Adoption Stands At 1.7%
• Apple App Store Reaches 250,000 Total Apps, Nearly 25K For The iPad Alone
• Third World America on Google Maps
• New York's Worst Landlords Mapped

Posted on August 31, 2010 - by Wayne Sutton

8 new social networks your company should be monitoring

flickr photo by: Intersection Consulting
If you ask most marketers or individuals they are up to their neck in social media and social networking sites. Many say they don’t have time to manage them. Especially if you work for an agency. I was speaking at a recent SocialFresh event about location-based apps/@Foursquare and mentioned how there are over 60 plus location based services. One lady responded, we have Twitter, LinkedIn, Facebook and now Foursquare how many more sites/apps will there be? My response was sadly a lot more and if you manage a companies brand with various tools such as Argyle Social, Trackur, Radian6 http://www.argylesocial.com, Trackur and Radian6 get ready for more analytics products to integrate with some of the newer social networks and/or location-based services.

Even though Facebook has 500 million users, Twitter over 11 million and Linkedin over 70 million users that doesn’t mean there’s not a place for a new social networking site to launch and be successful. Especially if it has a niche audience with a great brand. In the past year to six months there has been a recent wave of new niche social networks launched. A few based off of the question and answer format and others are new micro-blogging communities. If you’re an agency or brand I think you should at least create company profiles or have those managing your brand to preform search queries across these new sites for see if they are discussing your products/services or your competitors. Here are eight new social networking sites your brand should monitoring.

UPDATE: I forgot Cliqset!
UPDATE #2: Cliqset has shutdown as of December 2010

Are you aware of or using any of the seven social networks above? If so how?

Posted on August 30, 2010 - by Wayne Sutton

Video: The iPad Orchestra, classical music embraces tech

First there was the ipad + “Eye of the Tiger” music video preformed with the iPad and now we have the iPad Orchestra. The iPad Orchestra video features four musicians representing the Clarinet, Cello, Flute, and Violin which they are playing via the iPad and their awesome T-Shirts. They’re playing “Sweet Dream” performed live for an audience on August 20, 2010 composed by Ilya Plavunov. Take a look.

As I stated in the iPad Eye of the Tiger video post, how amazing it would be if artist could use the iPad to preform shows instead if traditional music equipment. Well, it seems like that time has come and we’re only seeing the beginning of the iPad + live performances. Actually before the iPad Eye of the Tiger there was the iPad DJ.

If you missed the ipad + “Eye of the Tiger” music video check it out below.

Thanks to Mike who sent me the iPad Orchestra video.

Would you rather see a live show with traditional music equipment or with the iPad or it doesn’t matter just as long as they sound awesome?

Posted on August 30, 2010 - by Wayne Sutton

Google reader shares from social web for August 30, 2010

• FLUD Makes RSS Feeds Sexy
• How To Use Your Business Blog To Boost Social Sales
• Find your Competition, Learn from it and Beat it
• Come Learn the Secrets to Facebook Integration at Facebook Success Summit 2010
• The Digg Debacle in One Graph
• iPad Magazines: The Pros & Cons
• For Digg, Helping Big Sites Was “Just Business”
• Which Social Media Marketing Agencies Will Thrive In 5 Years?
• Flipboard and Paper.li: Social news curation hits the tipping point
• I'm hardly a social media guru and you aren't one either
• How Social Media Helped Cisco Shave $100,000+ Off a Product Launch
• Paying Employees for Innovative Ideas: Why It Doesn’t Work
• The Gentle Art Of The Retweet
• What Do You Think the Future of the Workplace Will Look Like?
• Reddit Takes Over Digg (#diggrevolt Part 2?)
• Never Go Out Without Your Twitter: Wear It!
• Should a Blog be Part of Your Corporate Website or Stand on Its Own?
• 3 Key Strategies and 3 Crucial Insights to Growing Business on the Social Web
• Is your location showing ?
• Google Buys Social Media App Developer Angstro

Posted on August 30, 2010 - by Wayne Sutton

11 iPhone QR Code Reader Applications to get you ready for the QR marketing madness

Update

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

It seems that major brands are jumping on the QR Code bandwagon. Earlier this year it was Calvin Klein, now FOX Network has announced that viewers can gain instant access to content for FOX shows via FOX CODES (custom QR codes for Fox). Just last week I saw Gap use QR code in stores for user generated apparel recommendations. Both Best Buy and AT&T have released mobile apps with QR code readers too. Soon you’ll see QR Codes at Best Buy locations like the one above as well.  The question I have about the FOX Network QR code/ Fox Code what if you don’t have a DVR then you’re going to have to be quick with your favorite QR reader or just keep watching FOX for the next QR code to flash on screen if you want to scan it. That’s probably what FOX is going for but note, QR codes stand for Quick Response not quick rush to show a code. For example look for the QR code at the end of the video below. It shows for 1 second.

Video via @gavins

Regardless here are 10 iPhone QR Code Reader Applications to get you ready for the QR marketing madness

1. SocialWayne QR Code Reader [ itunes link]
2. NeoReader [ itunes link]
3. Optiscan [ itunes link]
4. StickyBits [ itunes link]
5. Barcode [ itunes link]
6. QuickMark [ itunes link]
7. TagReader [ itunes link]
8. Redlaser [ itunes link]
9. ScanLife [ itunes link]
10. Mirascape [ itunes link]
11. Best Buy [ itunes link]

Also note that we’re building in a QR Code reader with the next version of TriOut iPhone app to enable quick check-ins. We believe QR Codes and location-based services are a perfect tech mashup.

Update 2:
TriOut v2 for the iPhone with built-in QR Code reader is now available. Here’s the iTunes App store [iTunes link]

What QR Code reader do you use?