SocialWayne.com by Wayne Sutton

Archive for July, 2010


Posted on July 31, 2010 - by

This Week in Location: 33 Location-based must read articles you may have missed

What a week for location-based applications/services. From being called the next big thing in social marketing to being said no one is using location-based apps, this week one of the most exciting week for location-based applications in a while. Here’s a list of 30 location-based articles you may have missed from last week.

  1. Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons
  2. Like a Robot Struck by Lightning: Gowalla to Launch Write API, Possibly With Pictures
  3. 6 Reasons why you should check-in with location-based services such as TriOut, Foursquare, Brightkite, Whrrl, Gowalla, Scvngr, PlacePop, Yelp and more!
  4. Google Tags – Do They Help? An Anectdotal Review
  5. Whats Foursquare All About? Simple Guide From A Power User
  6. Why MyTown Should Add Virtual To Their Product Check In Arsenal
  7. Did I Just Earn an Inception Badge or was it Just a Dream?
  8. MyTown adds product check-ins
  9. Four Reasons Brands Must Check in to Foursquare. Now
  10. Boston’s Skyhook Will Map Tweets, Check-ins at San Francisco Marathon – Xconomy
  11. inside wereward metrics
  12. MapHook Hooks Social Media with Sharing of Location-Based Content and Interests
  13. Now, there’s a reason to keep checking in to foursquare
  14. Forrester Recommends Caution with LBS
  15. RANT: What LBSeseses are Missing
  16. IHG Becomes First Global Hotel Franchise Company To Reward Loyalty Points For Geolocation Check-Ins
  17. LoKast comes to Android, brings ‘check-it-out’ to check-ins
  18. Miso Targets Shopping Networks for Badges and Special Discounts
  19. PlacePop Looks To Give Any Business Its Own Rewards Program, Raises $1.4M
  20. How Mobile Text Alerts and Location Affect Consumer Retail Behavior
  21. Checking in with the Places API
  22. Forrester: Why Most Marketers Should Forgo Foursquare
  23. HBO Sinks Its Teeth Into GetGlue To Reward Fans For Checking-In To Hit Shows
  24. SCVNGR Announces Rewards for Check-Ins
  25. Rally, I Can Quit You: My Failed Social Networking Experiment
  26. Reflections on MITX’s Location-Based Services Panel
  27. The Ever-Present Debate Goes On: Is Location A Business Or Feature?
  28. In April, Apple Ditched Google And Skyhook In Favor Of Its Own Location Databases
  29. First-Ever Location-Based Fortune Telling Application Launched on iTunes Store
  30. Brightkite Gets Down To Badges
  31. Yelp CEO: “There is real tension” between Google Places and Yelp
  32. 10 Ways Geolocation is Changing the World #10Ways
  33. Podcast #14: Rob Reed, founder of @MomentFeed on location-based marketing/measuring, foursquare, facebook, and google’s location’s plans

For those who keep doubting the geo/location-based space, just read a few of the articles above and you can see why those who “get it” are excited about the geo/location-based industry…. keep doubting.

Did you read any interesting location-based articles last week or have a comment about any of the above articles? Let me know in the comments.


Posted on July 30, 2010 - by

Check-in with @TriOut at the @Triangledotcom tent during Raleigh Wide Open for a chance to win $50 #RWO5

Raleigh Wide Open 5 - EXTREMELY ENTERTAINING - Raleigh, NC - July 31, 2010

This Saturday downtown Raleigh will be packed with thousands of people participating in a full day of events for Raleigh Wide Open 5. The day kicks off with a parade starting at 11:00 am and ends with fireworks at 10:45 pm. There’s literally something for everyone throughout the day and you can see a full list of event here: Raleigh Wide Open 5 schedule. Also during the day expect to see tons of vendor tents from local businesses. One tent everyone should visit is the Triangle.com tent. Not only will the one and only Mike Williams (@imikewilliams) be there but Triangle.com is giving away tons of cash and prizes throughout the day. You can see a full list of prizes from the Triangle.com tent here: Triangle.com Raleigh Wide Open prizes.

triangle.com (triangledotcom) on Twitter

TriOut is pleased to announce that one of the prizes during Raleigh Wide Open will be a $50.00 Gift Card for checking into the Triangle.com tent. The tent will be located at the corner of Martin and Fayetteville Street right in front of Port City Java. Everyone who checks into the Triangle.com Tent will be rewarded with a special Triangle.com Raleigh Wide Open badge along with 10 points to their TriOut account. One lucky TriOut user will win a $50.00 gift card. The winner of the gift card will see a special “congratulations” badge. From there, find Mile Williams at the tent to collect.

We hope you enjoy Raleigh Wide Open 5 and feel free to check-in at various businesses and events downtown Raleigh, you never know what else you might win.

Good luck and thanks for using TriOut. We’re working with other businesses to offer more check-in promotions in the future. If you’re interested I can be reached at wayne at TriOutNC dot com or call 919-200-0933.


Posted on July 29, 2010 - by

Podcast #14: Rob Reed, founder of @MomentFeed on location-based marketing/measuring, foursquare, facebook, and google’s location’s plans

MomentFeed

wayne sutton podcast

This week on the SocialWayne.com Podcast I interview Rob Reed @maxgladwell, founder of @MomentFeed. MomentFeed is a new location-based marketing agency that is committed to developing “Location-Based Engagements” as a new marketing channel. During the podcast we discussed the recent Forrester location-based marketing report, the success of Foursquare and what’s Facebook and Google’s plans for location. We also discussed MomentFeed’s products, the future of location-based services and more. Subscribe to the podcast and/or listen below.

Listen:
[audio:http://socialwayne.com/audio/social-wayne-podcast-14.mp3]


Length: 40:40 minutes

socialwayne.com podcast
You can subscribe; to the SocialWayne.com Podcast on: iTunes; or subscribe to the podcast XML feed at http://feeds.feedburner.com/socialwayne;

What are you thoughts on location-based marketing and the fragmentation of location-based apps?


Posted on July 29, 2010 - by

Archiving @WayneSutton Twitter conversations from 2010-07-29


Posted on July 28, 2010 - by

6 Reasons why you should check-in with location-based services such as TriOut, Foursquare, Brightkite, Whrrl, Gowalla, Scvngr, PlacePop, Yelp and more!

Yesterday afternoon I was on a geo / location-based twitter rant due to various market research reports and blog post about the value of location-based services and the adoption of them. I’m not saying the research was inaccurate but I think the main message that was being delivered to marketers about the current state of location-based services could have been delivered better. If you have no clue what I’m talking about read the following post:

Study: Foursquare, LBS Apps Have Narrow Audience, Prime For Early Adopter Marketers

Foursquare for Marketing: Location Based Apps Unknown by 84% Surveyed – Forrester

The Case for Early Adoption: Why Forrester is Wrong About Marketers and Location-Based Services

Forrester: Why Most Marketers Should Forgo Foursquare


@waynesutton Wow. Someone is on a location apps kick. Love it. What if I told you I’ve never used ‘em. Convince me in 140 chars?Wed Jul 28 03:14:43 via Twitter for iPhoneDJ Waldow
djwaldow

Regardless after my little twitter rant, my good friend @djwaldow posted a tweet saying “What if I told you I’ve never used ‘em. Convince me in 140 chars?”. So I went I posted two tweets, a little over 140 characters to convince him to join at least one location-based service. Here’s my response: 6 Reasons why you should check-in using location-based services:

1. Checking in is an additional relationship channel. Everyone loves social media/networks especially Facebook because it builds relationship and connects people right? By checking in your friends can easily see your frequent places and can join you and/or have the opportunity to perictipte in in

2. Location endorsement: When you check into a location and broadcast via twitter or facebook it’s like an endorsement saying I’m here and you recommend the location. What happens in terms of customer engagement/your experience can be easily shared making the location space another valuable social channel not only for businesses but for marketers as well.

3. Exploration when Traveling: Yelp is probably one of the best at finding new places and reading reviews from your social graph or the local community. Then I would say foursquare but if you’re in the Raleigh, Durham, Chapel Hill area use TriOut. Checking into locations while traveling is not only a great way to meet new friends but you can easily see the most popular recommended locations from the community.

4. Mobile social story telling: My friend @schneidermike calls this the “post check-in experience” (PCE). With location-based apps such TriOut, PegShot, Whrrl, Birghtkite & Gowalla you can add additional social content outside of a text based message like a tweet. By uploading pictures or videos after checking in your friends can see more of what you’re experiencing at a location.

5. Tracking/Stalking: If you’re comfortable with random people showing up just to say hello or joining you for coffee, feel free to check-in everywhere. Also depending on your family or work, you can check-in and use it as a way of confirming that you’re where you’re suppose to be.

6. Customer rewards: This by far is one of the most popular reasons many are joining location-base services and why not? You’re already visiting a location, why not check-in and be rewarded for it. It could be 5 to 10% off your purchase or a free drink or a coupon or cash with apps like @WeReward. But the problem right now is that many businesses have yet to offer a customer loyalty location promotions and the growing geek herds are getting impatient. Give the location-based space some time and you’ll have more customer loyalty check-in promotions that you can use.

Do you use TriOut, Foursquare, Brightkite, Whrrl, Gowalla, Scvngr, PlacePop or other location-based services to check-in? If so why or why not?

Do you think this is enough to convince @djwaldow to join a location-based service?


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