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Posted on June 8, 2010 - by Wayne Sutton
Home > Apple > The really big news that Steve Jobs made at WWDC that no one is talking about

The really big news that Steve Jobs made at WWDC that no one is talking about

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Yesterday, Steve Jobs graced the stage at WWDC 2010 to announce the iPhone 4, iOS and allowed Zynga to demo Farmville for the iPhone. Gadget, social media and Apple fanboy blogs live blogged and lusted over the new iPhone and and the upcoming features of iOS but here are a few quotes/notes that Steve Jobs made during WWDC that stand out to me that I don’t see to many bloggers talking about.

1. “Apple / iTunes has the over 150 million user accounts with credit cards enabled for one-click purchasing. Making it the largest store online.”
Why is this big? When you think about online stores you think about Amazon, ebay etc but with the success of iTunes and App store Apple tops them all. Apple may not sell other electrionics that are not compatible with their hardware but if you’re in the music or book industry or a developer why not have your product for sell in iTunes? There are over 150 million credit cards waiting to buy your product.

2. The A4 processor
First off every current iPhone user should be jumping for joy because the A4 processor is the savor of iPhone battery life. But now with the A4 processor being included in the iPhone 4 and the iPad when or if will we see the A4 processor in other Apple hardware such as the Apple TV? Everyone is waiting to see an Apple TV and Mac Mini upgrade and they could they be the first devices outside of the iPad and iPhones to include the A4? Well, you may not waiting on the Mac Min upgrade but you know what I mean.

3. Apple paid over $1 billion to iPhone developers so far!
Wow, was my first reaction when Steve Jobs showed the check on stage of $1 billion dollars. Now I see why developers get so upset when there app is rejected. I often tell people about why Apple has been so successful is that they make products that allows others to make money off of their products. Just look at the accessory business for the iPhone and the new line of bags/cases for the iPad. Now with iAd Apple is looking to help monetize their entire mobile platforms from iPhones, iPads and iPod touches. If Apple can help brands generate millions using iAD they will be cutting not only developers a huge check but brands as well.

I do have a question around HTML5 apps. If developers start to launch more web apps outside of Apple’s control how or if will Apple try to restrict access to those HTML5 apps that include ads not associated with Apple or iAd? I don’t think they can but if developers want to serve ads outside of iAd a HTML5 web app may be the way to go.

4. The next generation iPad is going to be awesome!
I could be wrong but I don’t remember reading anything about when iOS4 will be available for the iPad but regardless by looking at hardware specs of iPhone 4, the next generation iPad is going to be amazing. I currently own an iPad and the display i great, runs the A4 processor but I’m sure the next iPad will include a front faceing camera supporting Facetime, the Retina Display technology and the new new gyro sensor. If I wasn’t such an Apple fanboy I would have waited too but for those of you who have, the new iPad is going to be worth it.

Don’t’ get me wrong, I’m excited about the iPhone 4 so I can record videos, edit them in iMovie for the iPhone and have video calls with my friends/partners using Facetime but from these overlooked snippets of the WWDC keynote Apple is truly going for mobile/world domination online and offline. I’ll see you in line on June 24!

More links on the Steve Jobs Apple WWDC 2010 Keynote Address:

What impressed you during the WWDC keynote and will you be either upgrading or buying the new iPhone 4?



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This entry was posted on Tuesday, June 8th, 2010 at 4:10 pm and is filed under Apple, Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • longjasonm

    One of the things that Steve said that interested me was that Apple intends to have “10 million FaceTime *devices* this calendar year”…he didn't specify what exactly. An iPod touch refresh, Facetime software for laptops/iChat, or iPad 2…

    The man does choose his words carefully!

  • http://wayne-sutton.com Wayne Sutton

    Jason, you're right he did! I was assuming selling 10 million iphones worldwide but does that mean a new iPad by end of the year? Or he could mean you could use FaceTime with mobile me/ ichat = 10 million? Time will tell. Can't wait.

    Thanks for the comment.

  • TimArthur

    From what I've been able to read recently, Apple had said that iOS4 for the iPad would be available publicly this fall. I've also seen some mentions of September as a more specific timeframe, but officially from Apple all I have seen is fall.

  • http://wayne-sutton.com Wayne Sutton

    Nice, thanks for the update. iOS4 on the iPad is going to be sweet

  • Anil Chawla

    Wayne, nice post. I cannot agree more that the size of Apple (iTunes + AppStore) as an online retailer is often underestimated. I also think you are right that the next revision of the iPad is going to be really interesting (one reason I am a hold out), but I would be surprised if it has the Retina Display technology. They would have to more than double the current screen resolution to something like 2330×1750 in order to get 300 pixels per inch (iPhone4 is 326 ppi). That's a pretty insane resolution – not to mention how it would drive app developers crazy if the potential resolution for apps doubled AGAIN next year.

  • http://wayne-sutton.com Wayne Sutton

    Thanks for the comment Anil. True on the iPad display. Still it will be awesome to see how the next generation iPad will look. Do you think Apple will try to upgrade the iPad before December being they are selling so well?

  • http://twitter.com/cavcopy Carlos A. Vazquez

    Item number one is a real revelation. I'm a fanboy myself but I missed the keynote and that particular tidbit. One of my clients is both a musician and author so this has major implications for me going forward, as I need to convince him to join the 21st century when it comes to music and book distribution. I need to replace my 3G iPhone so I'm snapping up one of those right quick. May hold off for iPad 2.0.