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Posted on February 11, 2010 - by Wayne Sutton
Home > Featured > The @Sysomos results are in from the #Duke vs #UNC Social Media Challenge

The @Sysomos results are in from the #Duke vs #UNC Social Media Challenge

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Sysomos | Products - Social Media Monitoring and Social Media Analytics Software

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Sysomos provides customers with the tools to measure, monitor, understand and engage with the social media landscape. http://sysomos.com

Here are the results:

A Sysomos comparison of activity using the query terms: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) and “Duke” AND (“Blue Devils” OR “Devils”).
unc duke

A Sysomos comparison of activity using the query terms: “#duke OR (duke AND vs) OR (duke AND unc) OR (duke AND (fan OR fans))
OR (duke AND game) “#unc OR (unc AND vs) OR (duke AND unc) OR (unc AND (fan OR fans)) OR (unc AND game) ”
dukeunc2

twitter
There were 26,947 tweets that used #duke, and 14,982 tweets that used #unc.

For overall social media sentiment:
For: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) was 18% positive, 25% neutral and 57% negative.

For “Duke” AND (“blue devils” OR “devils”), it was 11% positive, 23% negative and 66% negative.

So it looks like UNC lost the Social Media Challenge from Sysomos too but more negative reactions around Duke. :) . A big thanks to Sysomos/Mark Evens and the entire team for the report. You can follow @Sysomos on twitter or visit their web site: Sysomos.com for more information about their social media analytics platform.

Are Duke fans more negative than UNC fans?



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This entry was posted on Thursday, February 11th, 2010 at 2:52 pm and is filed under Featured, Social Media, Sports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://twitter.com/waynesutton/status/8860433616 Wayne Sutton

    Announcing Team North Carolina for @Chevrolet Social Media Road Trip to SXSW #ChevySXSW – http://bit.ly/9n1aW9
    This comment was originally posted on Social Wayne

  • http://twitter.com/concarjess3/status/8860450452 Toni Lamb

    RT @waynesutton: Announcing Team North Carolina for @Chevrolet Social Media Road Trip to SXSW #ChevySXSW – http://bit.ly/9n1aW9
    This comment was originally posted on Social Wayne

  • http://creeledrevolution.com/ GinnySkal

    I hope it’s a big car or it’s going to be a long trip. It’s ridiculous how much stuff I have to pack for a week. How are all four of you going to fit your luggage in the car and be comfortable all the way to Austin. Can’t wait to read about it!
    This comment was originally posted on Social Wayne

  • http://twitter.com/sxhotdogstopic/status/8861696203 SXHotdogsTopic

    waynesutton: Announcing Team North Carolina for @Chevrolet Social Media Road Trip to SXSW #ChevySXSW – http://bit.ly/9n1aW9
    This comment was originally posted on Social Wayne

  • topsy_top20k_en

    Announcing Team North Carolina for @Chevrolet Social Media Road Trip to SXSW #ChevySXSW – http://bit.ly/9n1aW9
    This comment was originally posted on Social Wayne

  • http://twitter.com/lynneluvah/status/8862162895 Lynne d Johnson

    @waynesutton that’s awesome news about nc roadtrip to sxswi austin via chevy http://bit.ly/cgxwq3
    This comment was originally posted on Social Wayne

  • http://www.thebigfatmouth.com/ Jonathan Ressler

    Just want to let you know that all of us at the North Carolina Based social media agency, The Big Fat Mouth will be pulling for you North Carolina team to win and will be sharing your progress with all of our friends and followers!
    Let’s bring one home for North Carolina!
    This comment was originally posted on Social Wayne

  • http://twitter.com/cbarger/status/8867853393 Christopher Barger

    RT @waynesutton Announcing Team North Carolina for Chevrolet Social Media Road Trip to SXSW #ChevySXSW http://bit.ly/akcwoW
    This comment was originally posted on Social Wayne

  • http://twitter.com/nicolecarriere/status/8868380052 Nicole Carriere

    RT @waynesutton Announcing Team North Carolina for Chevrolet Social Media Road Trip to SXSW #ChevySXSW http://bit.ly/akcwoW
    This comment was originally posted on Social Wayne

  • http://tessahorehled.com/ Tessa Horehled

    Team Caption eh? ;) Enjoy being second place behind Team Atlanta!
    This comment was originally posted on Social Wayne

  • http://socialwayne.com/ Wayne Sutton

    What are you talking abut Tessa? Lol, Team NC will be 1st, I put some coffee on it.
    This comment was originally posted on Social Wayne

  • http://secondaryartifacts.tumblr.com/ Ryan Boyles

    Tessa, it is ON!
    This comment was originally posted on Social Wayne

  • http://twitter.com/maryhenige/status/8876577012 Mary Henige

    Welcome! RT @waynesutton Announcing Team North Carolina for Chevrolet Social Media Road Trip to SXSW #ChevySXSW http://bit.ly/akcwoW
    This comment was originally posted on Social Wayne

  • http://twitter.com/mindofandre/status/8917024667 Andre Blackman

    Congrats to Team North Carolina on their way to SXSW! (@waynesutton @jakrose @nikisnotes & @theRab) http://bit.ly/bhoVir
    This comment was originally posted on Social Wayne

  • http://twitter.com/dioniwise/status/8919477950 Dioni L.Wise

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/rtaborn/status/8919741881 ronnie taborn

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/jeffcann/status/8920722041 Jeff Cann

    RT @waynesutton: New post: How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://socialwayne.com/p1gc
    This comment was originally posted on Social Wayne

  • http://twitter.com/sysomos/status/8921411558 sysomos

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/waynesutton/status/8925753839 Wayne Sutton

    2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Social Wayne

  • http://twitter.com/raventech/status/8925843006 Jason Ramsden

    RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/rodneyedgar/status/8925858255 Rodney Edgar

    RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Social Wayne

  • http://twitter.com/daver/status/8926462735 Dave Rohrer

    Go Upset!?! RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Social Wayne

  • http://twitter.com/marciebarnes/status/8926957197 Marcie Barnes

    RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Social Wayne

  • http://twitter.com/notgyet13/status/8928044705 Angela G

    Ok, Blue Devils: Watch the game and tweet, tweet, tweet with #Duke: http://bit.ly/9CNftE (Oh, and go to hell, Carolina.)
    This comment was originally posted on Social Wayne

  • http://twitter.com/scoutlabs/status/8929021529 Scout Labs

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/waynesutton/status/8929159674 Wayne Sutton

    #Duke & #UNC fans reminder @scoutlabs & @Sysomos will be monitoring tweets tonight for social media fan report http://bit.ly/9SeK5e /Game on
    This comment was originally posted on Social Wayne

  • http://twitter.com/peter_r_casey/status/8929295429 Peter Robert Casey

    RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/evancarroll/status/8929510854 Evan Carroll

    #UNC fans reminder @scoutlabs & @Sysomos will be monitoring tweets tonight for social media fan report http://bit.ly/9SeK5e /Game
    This comment was originally posted on Social Wayne

  • http://twitter.com/waynesuttonnc/status/8940895310 Wayne Sutton NC

    Tip off #Duke vs #UNC – Go Heels! http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/waynesutton/status/8940895382 Wayne Sutton

    Tip off #Duke vs #UNC – Go Heels! http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/thejonwest/status/8941255052 Jon West

    Read: How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://ow.ly/16y9hq
    This comment was originally posted on Social Wayne

  • http://twitter.com/wbdathome/status/8941713068 Bill Donaldson

    RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
    This comment was originally posted on Social Wayne

  • http://twitter.com/marciebarnes/status/8943541336 Marcie Barnes

    @Aubs hey there’s a hashtag competition going on too http://digg.com/u3N1×7 – pls use #unc and #dook :-) Go Heels!! (spread the word) xoxo
    This comment was originally posted on Social Wayne

  • http://twitter.com/socialmediafltr/status/8971820510 Social Media Filter

    RT @waynesutton New post: Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in. http://socialwayne.com/p1gq
    This comment was originally posted on Social Wayne

  • http://twitter.com/scoutlabs/status/8971991675 Scout Labs

    Check it out: Scout Labs results from the #UNC vs #Duke game are IN! http://bit.ly/b2xJ6l @waynesutton blogs on the Social Media Challenge
    This comment was originally posted on Social Wayne

  • http://squarejawmedia.com/ Brian McDonald

    Nice research. However it reminds me of when I was at NCSU and we won the QuizBowl. We received stickers with tuition checks that the University wanted us to put on cars, books, etc stating NCSU was QuizBowl champs. I would have rather won the ACC and NCAA title in Men’s Hoops and put a Natl Champ bumper sticker on my car!
    This comment was originally posted on Social Wayne

  • http://twitter.com/erinkoro/status/8972190524 erinkoro

    RT @waynesutton New post: Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in. http://socialwayne.com/p1gq
    This comment was originally posted on Social Wayne

  • http://twitter.com/dioniwise/status/8972728257 Dioni L.Wise

    RT @waynesutton: New post: Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in. http://socialwayne.com/p1gq
    This comment was originally posted on Social Wayne

  • http://twitter.com/tantina/status/8974092341 Tantina

    DUKE wins basketball game and Social Media Challenge! Report: #Duke vs #UNC. http://twurl.nl/hm7fob RT via @waynesutton
    This comment was originally posted on Social Wayne

  • http://twitter.com/tantina/status/8974153393 Tantina

    DUKE wins basketball game and Social Media Challenge! Report: #Duke vs #UNC. http://twurl.nl/hm7fob RT via @waynesutton #fb
    This comment was originally posted on Social Wayne

  • http://www.chris-moody.com/blog Chris Moody

    Awesome post and great info Wayne. :)

    Oh and you know who I was pulling for I believe, but I’m not going to rub that in.

    I actually didn’t even tweet about the game at all. :)

    • http://socialwayne.com/ Wayne Sutton

      Thanks Chris

  • http://www.chris-moody.com/blog Chris Moody

    Awesome post and great info Wayne. :)

    Oh and you know who I was pulling for I believe, but I’m not going to rub that in.

    I actually didn’t even tweet about the game at all. :)

    • http://socialwayne.com Wayne Sutton

      Thanks Chris

  • http://twitter.com/waynesutton/status/9015219268 Wayne Sutton

    New post: Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets http://socialwayne.com/p1h3
    This comment was originally posted on Social Wayne

  • http://twitter.com/kaleycatherine/status/9015286860 Kaley

    RT @waynesutton: New post: Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets http://socialwayne.com/p1h3
    This comment was originally posted on Social Wayne

  • http://twitter.com/decker_chris/status/9015741249 Chris Decker

    RT @waynesutton Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets http://bit.ly/bGUje6
    This comment was originally posted on Social Wayne

  • http://twitter.com/kinggary/status/9034220052 Gary King

    Just back from a talk @ Duke & UNC. here’s a different view from @crimsonhexagon (via @waynesutton) http://ow.ly/16Yg5
    This comment was originally posted on Social Wayne

  • http://twitter.com/sherylschultz/status/9039803578 Sheryl Schultz

    RT @kinggary: here’s a different view from @crimsonhexagon (via @waynesutton) http://ow.ly/16Yg5
    This comment was originally posted on Social Wayne