Posted on February 11, 2010 - by Wayne Sutton

The @Sysomos results are in from the #Duke vs #UNC Social Media Challenge

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Sysomos provides customers with the tools to measure, monitor, understand and engage with the social media landscape. http://sysomos.com

Here are the results:

A Sysomos comparison of activity using the query terms: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) and “Duke” AND (“Blue Devils” OR “Devils”).

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A Sysomos comparison of activity using the query terms: “#duke OR (duke AND vs) OR (duke AND unc) OR (duke AND (fan OR fans))
OR (duke AND game) “#unc OR (unc AND vs) OR (duke AND unc) OR (unc AND (fan OR fans)) OR (unc AND game) ”

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There were 26,947 tweets that used #duke, and 14,982 tweets that used #unc.

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For overall social media sentiment:
For: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) was 18% positive, 25% neutral and 57% negative.

For “Duke” AND (“blue devils” OR “devils”), it was 11% positive, 23% negative and 66% negative.

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So it looks like UNC lost the Social Media Challenge from Sysomos too but more negative reactions around Duke. . A big thanks to Sysomos/Mark Evens and the entire team for the report. You can follow @Sysomos on twitter or visit their web site: Sysomos.com for more information about their social media analytics platform.

Are Duke fans more negative than UNC fans?