How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Posted on February 10, 2010 - by Wayne Sutton

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.

Also you can already see some of the smack talking on twitter.

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About the Author

Written by Wayne Sutton

Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag. For more, follow SocialWayne.com on Twitter, Buzz, and Facebook. Also check out the SocialWayne Podcast in iTunes. See all posts by Wayne Sutton.

Tags: analytics basketball duke duke vs unc report social media analytics Sports sysomos Tweets Twitter unc University of North Carolina

This entry was posted on Wednesday, February 10th, 2010 at 1:20 pm and is filed under Featured, Social Media, Sports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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February 10, 2010

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Mark Evans said:

Wayne,

We’re happy to be helping out!

cheers, Mark

Trackbacks/Pingbacks

Stacy Lyons - 10. Feb, 2010
RT @waynesutton How you can take part in the Duke v. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e (Lets go Heels!)
Calvin D. Webster II - 10. Feb, 2010
GO #UNC ! RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e
Jeffrey L. Cohen - 10. Feb, 2010
RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e
Jim Tobin - 10. Feb, 2010
Who do you think is going to have to change his Twitter background? Me, or @waynesutton? http://bit.ly/cP8EeY
1360WCHL - 10. Feb, 2010
We. Are. There! RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e
topsy_top20k_en - 10. Feb, 2010
RT @waynesutton How you can take part in the Duke v. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e (Lets go Heels!)
Sean McBride - 10. Feb, 2010
i love this! go heels! RT @jtobin: Who is going to have to change his Twitter background? Me, or @waynesutton? http://bit.ly/cP8EeY
Anne Brannon - 10. Feb, 2010
i'm on team @waynesutton for this one… sorry @jtobin. http://bit.ly/cP8EeY #UNC
ronnie taborn - 10. Feb, 2010
RT @waynesutton: New post: How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://socialwayne.com/p1gc
Wayne Sutton - 10. Feb, 2010
FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
Dioni L.Wise - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
Dioni L.Wise - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
Dioni L.Wise - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
Dioni L.Wise - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
ronnie taborn - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
ronnie taborn - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
Jeff Cann - 10. Feb, 2010
RT @waynesutton: New post: How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://socialwayne.com/p1gc
sysomos - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
Wayne Sutton - 10. Feb, 2010
2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
Jason Ramsden - 10. Feb, 2010
RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
Rodney Edgar - 10. Feb, 2010
RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
Dave Rohrer - 10. Feb, 2010
Go Upset!?! RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
Marcie Barnes - 10. Feb, 2010
RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
Angela G - 10. Feb, 2010
Ok, Blue Devils: Watch the game and tweet, tweet, tweet with #Duke: http://bit.ly/9CNftE (Oh, and go to hell, Carolina.)
Scout Labs - 10. Feb, 2010
RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
Wayne Sutton - 10. Feb, 2010
#Duke & #UNC fans reminder @scoutlabs & @Sysomos will be monitoring tweets tonight for social media fan report http://bit.ly/9SeK5e /Game on
Peter Robert Casey - 10. Feb, 2010
RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
Evan Carroll - 10. Feb, 2010
#UNC fans reminder @scoutlabs & @Sysomos will be monitoring tweets tonight for social media fan report http://bit.ly/9SeK5e /Game
Wayne Sutton NC - 10. Feb, 2010
Tip off #Duke vs #UNC – Go Heels! http://bit.ly/9SeK5e
Wayne Sutton - 10. Feb, 2010
Tip off #Duke vs #UNC – Go Heels! http://bit.ly/9SeK5e
Jon West - 10. Feb, 2010
Read: How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://ow.ly/16y9hq
Bill Donaldson - 10. Feb, 2010
RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
Marcie Barnes - 10. Feb, 2010
@Aubs hey there's a hashtag competition going on too http://digg.com/u3N1x7 – pls use #unc and #dook Go Heels!! (spread the word) xoxo

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Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag.