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Posted on February 10, 2010 - by Wayne Sutton
Home > Featured > How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Featured Social Media Sports

dc

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Twitter / Jim Tobin: Just bet @waynesutton on t ...
Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

Sysomos | Products - Social Media Monitoring and Social Media Analytics Software

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.
scoutlabs
Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.

Also you can already see some of the smack talking on twitter.




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This entry was posted on Wednesday, February 10th, 2010 at 1:20 pm and is filed under Featured, Social Media, Sports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://www.sysomos.com/ Mark Evans

    Wayne,

    We’re happy to be helping out!

    cheers, Mark

  • http://www.sysomos.com Mark Evans

    Wayne,

    We’re happy to be helping out!

    cheers, Mark

  • http://twitter.com/slyons72 slyons72

    RT @waynesutton How you can take part in the Duke v. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e (Lets go Heels!)
    This comment was originally posted on Twitter

  • Pingback: Stacy Lyons

  • http://twitter.com/calweb calweb

    GO #UNC ! RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Calvin D. Webster II

  • http://twitter.com/jeffreylcohen jeffreylcohen

    RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Jeffrey L. Cohen

  • Pingback: Jim Tobin

  • http://twitter.com/1360wchl 1360wchl

    We. Are. There! RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: 1360WCHL

  • Pingback: topsy_top20k_en

  • Pingback: Sean McBride

  • Pingback: Anne Brannon

  • Pingback: ronnie taborn

  • http://twitter.com/waynesutton waynesutton

    FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Wayne Sutton

  • http://twitter.com/DioniWise DioniWise

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Dioni L.Wise

  • Pingback: Dioni L.Wise

  • Pingback: Dioni L.Wise

  • Pingback: Dioni L.Wise

  • http://twitter.com/rtaborn rtaborn

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: ronnie taborn

  • Pingback: ronnie taborn

  • Pingback: Jeff Cann

  • http://twitter.com/sysomos sysomos

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: sysomos

  • http://twitter.com/waynesutton waynesutton

    2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Twitter

  • Pingback: Wayne Sutton

  • http://twitter.com/rodneyedgar rodneyedgar

    RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Twitter

  • http://twitter.com/raventech raventech

    RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Jason Ramsden

  • Pingback: Rodney Edgar

  • http://twitter.com/daver daver

    Go Upset!?! RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Twitter

  • Pingback: Dave Rohrer

  • http://twitter.com/marciebarnes marciebarnes

    RT @waynesutton: 2hrs to go before #Duke vs #UNC game & Social Media Challenge starts -> http://bit.ly/9SeK5e #Go Heels!
    This comment was originally posted on Twitter

  • Pingback: Marcie Barnes

  • http://twitter.com/notgyet13 notgyet13

    Ok, Blue Devils: Watch the game and tweet, tweet, tweet with #Duke: http://bit.ly/9CNftE (Oh, and go to hell, Carolina.)
    This comment was originally posted on Twitter

  • Pingback: Angela G

  • http://twitter.com/scoutlabs scoutlabs

    RT @waynesutton: FYI to both #Duke & #UNC fans, @scoutlabs & @Sysomos will be monitoring tweets tonight for a social media fan report http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Scout Labs

  • http://twitter.com/waynesutton waynesutton

    #Duke & #UNC fans reminder @scoutlabs & @Sysomos will be monitoring tweets tonight for social media fan report http://bit.ly/9SeK5e /Game on
    This comment was originally posted on Twitter

  • Pingback: Wayne Sutton

  • http://twitter.com/Peter_R_Casey Peter_R_Casey

    RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Peter Robert Casey

  • http://twitter.com/evancarroll evancarroll

    #UNC fans reminder @scoutlabs & @Sysomos will be monitoring tweets tonight for social media fan report http://bit.ly/9SeK5e /Game
    This comment was originally posted on Twitter

  • Pingback: Evan Carroll

  • http://twitter.com/waynesutton waynesutton

    Tip off #Duke vs #UNC – Go Heels! http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • http://twitter.com/waynesuttonnc waynesuttonnc

    Tip off #Duke vs #UNC – Go Heels! http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Wayne Sutton NC

  • Pingback: Wayne Sutton

  • http://twitter.com/theJonWest theJonWest

    Read: How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://ow.ly/16y9hq
    This comment was originally posted on Twitter

  • Pingback: Jon West

  • http://twitter.com/wbdathome wbdathome

    RT @waynesutton How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports http://bit.ly/9SeK5e
    This comment was originally posted on Twitter

  • Pingback: Bill Donaldson

  • http://twitter.com/marciebarnes marciebarnes

    @Aubs hey there’s a hashtag competition going on too http://digg.com/u3N1×7 – pls use #unc and #dook :-) Go Heels!! (spread the word) xoxo
    This comment was originally posted on Twitter

  • Pingback: Marcie Barnes

  • http://twitter.com/socialmediafltr/status/8971820510 Social Media Filter

    RT @waynesutton New post: Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in. http://socialwayne.com/p1gq
    This comment was originally posted on Social Wayne

  • http://twitter.com/scoutlabs/status/8971991675 Scout Labs

    Check it out: Scout Labs results from the #UNC vs #Duke game are IN! http://bit.ly/b2xJ6l @waynesutton blogs on the Social Media Challenge
    This comment was originally posted on Social Wayne

  • http://squarejawmedia.com/ Brian McDonald

    Nice research. However it reminds me of when I was at NCSU and we won the QuizBowl. We received stickers with tuition checks that the University wanted us to put on cars, books, etc stating NCSU was QuizBowl champs. I would have rather won the ACC and NCAA title in Men’s Hoops and put a Natl Champ bumper sticker on my car!
    This comment was originally posted on Social Wayne

  • http://twitter.com/erinkoro/status/8972190524 erinkoro

    RT @waynesutton New post: Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in. http://socialwayne.com/p1gq
    This comment was originally posted on Social Wayne

  • http://twitter.com/dioniwise/status/8972728257 Dioni L.Wise

    RT @waynesutton: New post: Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in. http://socialwayne.com/p1gq
    This comment was originally posted on Social Wayne

  • http://twitter.com/tantina/status/8974092341 Tantina

    DUKE wins basketball game and Social Media Challenge! Report: #Duke vs #UNC. http://twurl.nl/hm7fob RT via @waynesutton
    This comment was originally posted on Social Wayne

  • http://twitter.com/tantina/status/8974153393 Tantina

    DUKE wins basketball game and Social Media Challenge! Report: #Duke vs #UNC. http://twurl.nl/hm7fob RT via @waynesutton #fb
    This comment was originally posted on Social Wayne

  • http://www.chris-moody.com/blog Chris Moody

    Awesome post and great info Wayne. :)
    Oh and you know who I was pulling for I believe, but I’m not going to rub that in.
    I actually didn’t even tweet about the game at all. :)
    This comment was originally posted on Social Wayne

  • http://socialwayne.com/ Wayne Sutton

    Thanks Chris
    This comment was originally posted on Social Wayne

  • http://twitter.com/waynesutton/status/9015219268 Wayne Sutton

    New post: Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets http://socialwayne.com/p1h3
    This comment was originally posted on Social Wayne

  • http://twitter.com/kaleycatherine/status/9015286860 Kaley

    RT @waynesutton: New post: Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets http://socialwayne.com/p1h3
    This comment was originally posted on Social Wayne

  • http://twitter.com/decker_chris/status/9015741249 Chris Decker

    RT @waynesutton Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets http://bit.ly/bGUje6
    This comment was originally posted on Social Wayne

  • http://twitter.com/kinggary/status/9034220052 Gary King

    Just back from a talk @ Duke & UNC. here’s a different view from @crimsonhexagon (via @waynesutton) http://ow.ly/16Yg5
    This comment was originally posted on Social Wayne

  • http://twitter.com/sherylschultz/status/9039803578 Sheryl Schultz

    RT @kinggary: here’s a different view from @crimsonhexagon (via @waynesutton) http://ow.ly/16Yg5
    This comment was originally posted on Social Wayne