2010 February | SocialWayne.com by Wayne Sutton

Archive for February, 2010

Posted on February 28, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 28 @jeffreylbowman of @OgilvyWW

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 28, I would like to introduce to some and present to others: Jeffrey Bowman

jeffreybowman

Website: www.ogilvy.com
Twitter: @jeffreylbowman

Jeffrey Bowman is a Partner within OgilvyConsulting at OgilvyOne. Considered by some a leading multi-channel strategy expert, he is responsible for dissecting client’s business problems, developing 360 degree integrated communication channel plans, building customer and influencer relationship marketing programs, and developing demand generation programs across digital and traditional marketing channels. He is charged with connecting the creative with the brand’s business objective. He provides client services across technology, retail and consumer packaged goods verticals.

It was around 1999 when Jeffrey was peaking in his brand management career after experiences at Pepsi, P&G and the Miller Brewing Company (now SAB Miller). There TV, Radio, Print and Out-of-Home were the dominant communication channels and on-line was less than 1% of most Brand’s total advertising spend. He often wondered why Brands were not jumping into on-line channels. He made the decision to “go direct” at Dell where demand generation and marketing optimization were king across dell.com, call center, broadcast, catalog, e-circ, on-line display, search, affiliate, email, direct mail and radio channels for desktop, laptop and home entertainment verticals. There he led annual business planning, channel integration, dashboard reporting and budget planning & optimization. At Dell he was responsible for the Intel and Microsoft co-op relationships for the consumer group. After Dell he was complete and armed as a “true” multi-channel strategist with not only understanding how to drive business results but also the “know how” of building relationships within the digital and traditional communication channels.

Some ask what does he know about social media. His response would be “have you heard of the Conversation Prism by Brian Solis & JESS3? Conversation channels continue to emerge and expand today. These are the platforms where brands are being developed, built or destroyed. It is his job to make sure his clients comprehend what’s not only being said about their brands but make sure they understand their value proposition and how they are positioned across all relevant channels of communication whether in the form of digital, analog, text or video. His belief is to not necessarily start with the channels in building a brand but instead, start with listening, developing or refining the brand’s value proposition, plan the business, develop the brand’s messaging, activate and engage. His desire is to have his clients provide something unique to say or offer and build life-long relationships with customers and consumers. Jeffrey once again finds himself at an intersection where channels of communication are converging.

Before crossing over to the Ogilvy Red side, Jeffrey spent 15 years on the client side in marketing building brands within Pepsi, P&G, SAB Miller, Whirlpool, Dell and Sears. It is his passion and love for all things tech and digital that keeps him in tune with trends and tools used for communicating. He is active in the tech community and passionate about Blacks, Asians and Latinos In Technology. He holds a BS and MBA in Marketing.

Also check out the entire 28 on http://28daysofdiversity.com

Posted on February 27, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 27 Yvette Ferry @yvetteferry

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 27, I would like to introduce to some and present to others: Yvette Ferry

Twitter: http://twitter.com/yvetteferry
Website: Ferry and Company: http://ferryandcompany.org

Yvette Ferry is a recruiter, a small-business specialist, a human resources consultant, and a writer. After spending 10 years in the management-consulting industry as an administrative and human resources manager, she founded Ferry and Company, a professional network of service providers comprised of small businesses, entrepreneurs, and freelancers.

A natural communicator and people-connector, Yvette likes to quip that she’s been knee-deep in social media since 1852. In the early days of the Internet, she was a regular Usenet user and contributor and recognized its rich potential for engaging large audiences around specific areas of interest. She was a system administrator and moderator for CompuServe’s pets forums and moderated topical online chats in the earliest days of AOL Chat. She also blogs.

Yvette is a member of several new-media organizations and speaks regularly at local events about new media and social recruiting. She enjoys introducing existing and emerging technologies to small companies, for intra- and extra-organizational communications.

Today, Yvette is helping to create the South Florida chapter of Digital Media Alliance Florida, a non-profit media-industry association created to bridge digital media, digital arts, and digital entertainment companies, institutions, and professionals throughout the state.
She lives in Miami, Florida.

Digital Media Alliance Florida link: http://www.dmaflorida.org/

Come back tomorrow to see who’s next on the list.

Also check out past entires on http://28daysofdiversity.com

Posted on February 27, 2010 - by Wayne Sutton

After a long day of moving, now about to try the new @dominos pizza

div style=text-align: left; padding: 3px;
a href=http://www.flickr.com/photos/waynesutton/4393763882/ title=photo sharingimg src=http://farm5.static.flickr.com/4010/4393763882_b594cd82ee.jpg style=border: solid 2px #000000; alt= //a
br /
span style=font-size: 0.8em; margin-top: 0px;a href=http://www.flickr.com/photos/waynesutton/4393763882/After a long day of moving, now about to try the new @dominos pizza/a, originally uploaded by a href=http://www.flickr.com/people/waynesutton/waynesutton12/a./span
/div
p

Posted on February 26, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 26 Damond L. Nollan @damondnollan

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 26, I would like to introduce to some and present to others: Damond L. Nollan

Website: http://www.damondnollan.com
Twitter: @damondnollan

Damond L. Nollan is the IT Manager for Web Services at North Carolina Central University. He provides leadership to a team of developers responsible for the creation and maintenance of NCCU.edu. He has over 10 years of professional experience building and managing the web infrastructure for both private companies and public universities. Most notably, he served seven years with his alma mater Elizabeth City State University.

As a speaker, Mr. Nollan has presented at numerous professional conferences, which include ScienceOnline2010, Educause Southeast Regional Conference, Thurgood Marshall’s Member University Professional Institute, C. Rodger Wilson Leadership Conference, and the Middle Eastern Province Council Meeting.

As a blogger, Damond, along with close family and friends, started an online journal community known as The Labyrinth in 2002. The award-winning site helped to nurture a number of talented artists and musicians over the years. In 2009, after a three-year hiatus, he returned to blogging with his current project DamondNollan.com, where he writes about social media, fatherhood, IT management, and higher education.

Mr. Nollan holds a B.S. from Elizabeth City State University, an M.B.A. from the University of Phoenix and is presently working on the Doctorate of Business Administration from the School of Advanced Studies at the University of Phoenix.
Damond is an active member of Kappa Alpha Psi Fraternity, Inc. where he serves on the board of directors for the Middle Eastern Province, Chairman of the province training committee, and Chapter Polemarch of Smithfield Alumni.
In his off time, Damond enjoys watching movies, reading, and spending time with his family of five in Smithfield, NC.

Come back tomorrow to see who’s next on the list.

Also check out past entires on http://28daysofdiversity.com

Posted on February 26, 2010 - by Wayne Sutton

Breaking Video: The @Foursquare Rap song "Badges Like Us" by @thenewb & @borismsilver

Talk about Foursquare love, check out this “The Foursquare Rap – Badges Like Us” video from @thenewb & . Will someone make a TriOut or Gowalla or Brighkite or Whrrl rap video? I say we all have a rap contest at SXSW! Check out the video below.