Archive for December, 2009

Posted on December 11, 2009 - by Wayne Sutton

Friday Fix: 6 ways to track your blips in Google Wave

Friday Fix are short post on niche topics/plugins/tools/presentations or you could call them short simple tips.

As Google Wave continues to evolve one of the many complaints about Wave is there is no way to receive a notification when you have a new “blip” aka Google Wave message in general. Well after a few weeks and giving programmers some time, it seems there are a few Google Wave desktop notifiers and extensions for both Firefox and Google Chrome.

Chrome Extension – Google Wave Checker

Google Wave Checker

Unofficial Google Wave Notifier for mac

Google Wave Notifier Beta for Windows

Google Wave Add-on for Firefox 0.0.3

Prism or Fluid or Wave Desktop App

PS: If you’re asking what a “blip” is read: Google Wave: A Complete Guide via Mashable

Posted on December 10, 2009 - by Wayne Sutton

What I'm sharing on Google Reader for December 10th

Today, while reading RSS feeds in Google Reader, I came across these interesting blog posts and wanted to share them with you. I hope you find some of them interesting. If one of them was useful to you or if you have a comment about one, let me know in the comments. For real-time results of what I’m sharing on Google Reader see my feeds on FriendFeed: http://friendfeed.com/waynesutton
Thanks

	Shared How Your Facebook Experience Changes Today.
	Shared Voting for Social Media in the Workplace.
	Shared Slides: Real Time Web Is Not Fast Enough– Three Strategies For Business.
	Shared Social Media Marketing New York City (Onine Video Marketing).
	Shared MAGIC JUAN “BABY COME BACK”" Official Video -TWITTER.COM/MAGICJUANELDURO.
	Shared Tony Hsieh, Zappos’ CEO, on Happiness.

Posted on December 8, 2009 - by Wayne Sutton

Building Buzz vs. Value on the Social Web

In recent months one word I’ve been hearing from companies looking to separate themselves from their competition online has been “buzz”. By Google definition, buzz is a confusion of activity and gossip or to be noisy with activity. Take the word buzz and apply it to the intended goal of generating buzz on the social web. What you’ll end up with is a short-lived life cycle of content ranging from tweets, blog comments and Facebook “shares” that can generate exposure to a time limited audience. Generating buzz on the social web shouldn’t be a goal for companies looking to harness the power of social media. Instead, companies should work on building relationships with potential new customers and/or increase the value of their existing clients. I’m not saying that companies shouldn’t try new and creative ways to get attention when launching new products or campaigns. However, companies shouldn’t focus on simply generating buzz. For instance, your goal shouldn’t be the front page of Digg or a feature on Mashable but you should aim on for your project to generate sales leads, reach existing clients or find new customers. Also you should always think about the long term search value for any content you create. Even with Google search going real-time and more sites/tools becoming available to find content instantly, companies still need to strategize their content for search.

So, the next time you think about building buzz using social media for your company, think again and ask yourself the following questions:

• Am I creating content that will add value to my company?
• Is the content I’m creating shareable?
• Does the content affect existing customers?
• Will the content allow me to reach new customers and if so, what will their first impression be?
• Is my content setup for the long tail value of search?
• Does the content match existing message of my brand?

Of course these are not all of the questions you should ask yourself and you’ll want to measure and monitor everything. Instead of thinking about generating buzz, think more about how you are adding value to your company.

At Twine Interactive we focus on your complete online presence and social media strategy.

Posted on December 7, 2009 - by Wayne Sutton

Announcing: Wayne Sutton joins Twine Interactive Agency as Social Media & Community Strategist

2009 has been an awesome year for me in the social space. Working with brands, large and small organizations, speaking/participating at conferences such as SXSW Interactive, BlogWorld Expo, IZEAFest, Internet Summit and The Social Media Business Forum, I’ve been privileged to be involved with some of the biggest events in social media. Today I’m pleased to announce that I’m joining Twine Interactive as their Social Media and Community Strategist. Twine Interactive (http://www.twineinteractive.com) is an internet marketing agency that was founded in 2006. I’ll be working with the Twine’s new director of marketing, Jennifer Griffin @jennafleur, and CEO, Jeremy Smith @JeremySaid. I’m really excited about the opportunity and looking forward to an exciting 2010 at Twine Interactive.

As some of you may know, in May of 2009, myself along with three partners launched OurHashtag. What does today’s announcement mean for OurHashtag? OurHashtag will still exist as an event planning company where we will manage the Social Media Business Forum, Triangle Tweetups, Ignite Raleigh and other NC based events.

In preparation for today’s announcement, Jeremy Smith and I recorded a video discussing this announcement and where I see social media going in 2010.

About Twine Interactive:
Twine Interactive is an Internet Marketing Agency in downtown Raleigh, North Carolina specializing in web design and social media. We’re passionate about helping companies, big and small, combine internet marketing strategies with social media and web design to reach their clients. For more information, please visit us at www.twineinteractive.com or connect with us on Twitter www.twitter.com/unraveltheweb.

From Twine Interactive blog
Twine Interactive Hires Wayne Sutton as Social Media and Community Strategist

Wayne Sutton
Social Media & Community Strategist
Twine Interactive
www.twineinteractive.com
Ph: 919-816-2230
Wayne at TwineInteractive dot com

Posted on December 4, 2009 - by Wayne Sutton

Friday Fix: 3 solutions to solve your social web inbox problem

Friday Fix are short post on niche topics/plugins/tools/presentations or you could call them short simple tips.

One problem with the social web now is that we have too many inboxes. We have our work email, personal email, Facebook inbox mail, Facebook email from Facebook inbox, Twitter direct messages, Twitter new followers email, Flickr email, google alerts, real-time brand notifications and I think you get the picture. Depending on how “social” you are, managing your inbox can be very challenging and time consuming. This all while we wait to see how Google Wave will evolve, it could be a social web inbox platform or just another inbox to manage. Regardless here are three solutions to help solve your social web inbox problem.

1. Inbox2 – http://www.inbox2.com

2. Threadsy – https://www.threadsy.com

3. Gist – http://gist.com/

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In the future I’ll record a screencast of each of the services for a further comparison.
Are you using any of the three? If so let me know how it has helped you manage your social web inbox?