Archive for November, 2009
Posted on November 14, 2009 - by Wayne Sutton
Twitter List: 5 tools & 5 must read Twitter list blog post and resources
Twitter list have been out for a while and regardless if you’re a fan of the feature or not they have their purpose. A few weeks ago I asked on Twitter if I should write a blog post about Twitter List because it seemed that the entire blogosphere had written post about it. The response was “sure” because a few people wanted to here my two cents about Twitter List. So my two cents is that Twitter list adds value to Twitter the platform and is useful to filter Tweets and content/people by subject matter/conversations. What I don’t like about Twitter List is how people are using the number count to judge your “influenced” or rankings by the amount of list you are in. But that is a part of Twitter’s friends/followers numbers game that works with its brand and we just have to live with it.
Now that the dust have settled a little on Twitter list, a few tools/sites have been created to make Twitter list more valuable to your brand outside of just to see how many list you can be listed in.
A Twitter List Powered Fan Page
conversationlist
a conversational approach to Twitter lists
Listiti
Google Alerts meets Twitter Lists
Listorious makes it easy to find the best lists of Twitter users on any given topic, and for list creator to publicize their lists.
If you’re still trying to get the hang of Twitter List or looking for more tactical information here are 5 Twitter List post I suggest you to read.
- Twitter Lists for SEO How to
- TOP 10 B2B TWITTER LISTS TO FOLLOW
- 10 Ways You Can Use Twitter Lists
- 10 Twitter Lists Questions and Answers
- 5 Reasons to Use the New Twitter List Feature
Update:Another Twitter List blog post to read is.
How brands can use Twitter lists
After reading those post and you still are looking for more information, here’s my Twitter List group of blog post that I have bookmarked using Diigo
How are you using Twitter List?
Posted on November 13, 2009 - by Wayne Sutton
Game Over: It's time to stop playing games with social media.
It’s almost 2010 and we have survived the Social Media landslide of 2009. Everyone from traditional media, small businesses and major brands can contest to the fact that social media, depending how you use it, is a term that we’ll be discussing in the upcoming years. Some call it social media marketing, some say social media are just tools and some say social media is just media. Others say, I’m tired of social media altogether. But regardless of what social media is called or how it’s being used with proven examples of failure and success stories from Dell, Starbucks, Ford, Grasshopper, Skittles, Pepsi, Motrin and more, using social media to sell products or for customer service or for brand management social media marketing will be watched carefully and continue to be a hot topic.
Now we’re seeing interest from hotels, small businesses, agencies and consultants trying to duplicate the success of the popular social media case studies. Branded Facebook fanpages and new twitter contest are being launched every day and while this may work for some, it’s not for every company.
Sadly, one of the common trends that I keep hearing lately is most social media “campaigns” or efforts are not being measured against valuable measurable goals. Without setting realistic goals and measuring your efforts against your time and content, you’re basically playing a guessing game.
How not to play the Social Media Marketing Games:
1. Have a Social Media Policy
2. Set-up listening tools for your company / brand
3. Set your goals before attempting any social media marketing (contest, product announcements)
4. Have a content strategy and review bi-weekly or monthly
5. Measure everything: (site traffic, purchases, referrals, clicks, fans, friends, followers, engagement,)
6. Track your time
7. Hire smart and not cheap
8. Be creative
9. Use multiple content and networks
10. Keep your social networking profiles updated and review monthly
11. Listen to your existing customers
12. If if doesn’t add value to your company or brand ask yourself what are we doing it for?
How are you measuring your social media efforts in your organization?
Posted on November 11, 2009 - by Wayne Sutton
What I'm sharing on Google Reader for November 11th
Today, while reading RSS feeds in Google Reader, I came across these interesting blog posts and wanted to share them with you. I hope you find some of them interesting. If one of them was useful to you or if you have a comment about one, let me know in the comments. For real-time results of what I’m sharing on Google Reader see my feeds on FriendFeed: http://friendfeed.com/waynesutton
Thanks
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Shared Top 10 Tips For Panelists.
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Shared NPS communication tool.
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Shared Chris Messina’s New Microsyntax.
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Shared The Future of Marketing.
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Shared When Twitter Jumps the Shark.
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Posted on November 11, 2009 - by Wayne Sutton
18 social web and technology related trends that will shape 2010
The new year is approaching, and we’re already starting to see blog posts looking back at the big trends in 2009 and posts predicting what will be big in 2010. David Armano recently wrote Six Social Media Trends For 2010, and you should read it. As we move forward into 2010, and social media continues to mature, this won’t be the only hot topic from 2009 that everyone will be blogging and tweeting about in 2010. I’m no psychic, but here are a few trends and concepts that I think we’ll see maturing and growing in popularity in 2010:
- Real-Time Search will become uniform and standardized:
Mainstream media will discover and use sites such as Cliqset, Collecta, Topsy, and LazzyFeed. These sites and others will create partnerships with other established web properties. - There will be a rise in social media monitoring and measuring platforms
- More apps will think “local”:
As Twitter works on its GEO API, and as TriOut, Whrll, Brightkite, Foursquare, Gowalla and Loopt battle for mobile location based app supremacy, Google is quietly making Google Latitude more useful. I think we’ll see a lot of web and mobile apps implement location based services. - The return of video:
Video ads are taking off, after ayear of being pushed to the back corner by tweets and status updates. Video content and online video aggregation sites such as Boxee, Jinni and Clicker will be huge (see number 9). - Traditional Media will continue to struggle:
Here’s my two cents on this – I wish traditional media would focus more on building trust and value and stop trying to be first. Traditional media should realize that news comes from people; not the other way around - Smart Brands will become more creative, but they will continue to fail to listen to their customers until it’s too late
- Google vs. Twitter vs. Facebook:
Will someone just buy the one in the middle? - Twitter will start making money
- iPhone/Apple “iTablet” vs Everyone:
The iPhone 4th Generation will be nice, but when Apple releases the iTablet, it will be an ebook reader and video device that will change the game for everyone, allowing people to have mobile video chat, and the ability to create and watch videos on the go. - Hardware will become more social:
We’ll see more TVs, gaming platforms, and cars with social capabilities. Example: a weight scale that tweets…but why? - Mobile Providers will provide us with faster data speeds:
We want 4G and we want it now. - Content/People/Information filtering becomes easier:
As with Twitter List and Facebook friend groups, we’ll start filtering how we intake information from our networks. - There will be more tech/social media conferences than you can blink at:
But you should attend this one. ( http://socialmediabusinessforum.com) - Augmented Reality will be the social media of 2009:
I think augmented reality will really start to grow in 2011. - Conversation tools will remain the same:
If you look at it, we have email, tweets, instant messenger, sms and various inboxes on social networks. Google Wave is a year or two off, and various platforms will launch to mash up the conversation channels like Gist. But in the end, most will stick to Outlook and web based email, such as Gmail. - The Google social networking puzzle will be solved:
Google has Google Reader, Wave, Chat, Gmail, Latitude and their OS. Put it all together and you have one powerful social network. - Blogs will continue to grow.
RSS is not dead. - We’ll focus less on social media and more on doing business on the social web.
Show me the ROI and stop playing games.
Posted on November 10, 2009 - by Wayne Sutton
What I'm sharing on Google Reader for November 10th
Today, while reading RSS feeds in Google Reader, I came across these interesting blog posts and wanted to share them with you. I hope you find some of them interesting. If one of them was useful to you or if you have a comment about one, let me know in the comments. For real-time results of what I’m sharing on Google Reader see my feeds on FriendFeed: http://friendfeed.com/waynesutton
Thanks
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Shared Designing “Coming Soon” Pages.
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Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via web development, user experience, brand strategy and marketing (Mobile and Social).
Wayne Sutton is an Entrepreneur, Advisor and Partner of NewMe Accelerator.
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