Archive for November, 2009
Posted on November 24, 2009 - by Wayne Sutton
How to keep your social media mojo in 2010
Image via: vermontaigne
Mojo: a magic power or magic spell via Define: Google
Well the time has come; since the early days of the first dot com bubble when geeks, programmers, web design firms were saying the internet would change everything and how we do business online. Fast forward to 2009 and we look how the internet has evolved from web 2.0 to the social web. Social media along with the real-time web will continue to be hot topics of 2010. Also in 2009 we have seen a few tech news/gossip blogs go main stream and the echo chamber of information being retweeted and shared beyond pipelines of brainwaves from the novice web user to the influencers.
Moving forward, information filtering will become a trend and those creating content will come up will creative ways of trying to draw eyeballs to their website or blog or podcast or vlog using social media. Real-Time information will find it purpose but if you focus on the real-time you’ll risk burning out fast, growing a short attention span and not valuing the long tail creating content for search. 2010 will be a game changing year not only for the social web but for hardware, mobile bandwidth, video and everyone trying to use social media for some sort of profit gain. No matter if you’re a blogging professional or social media pro keeping up with technology will be challenging in years ahead. Below are a few ways to keep your social media mojo in 2010.
1. Focus and limit distractions to information that adds little value to your profession
2. Edit your streams: (RSS feeds, Twitter Followers, Email subscriptions)
3. Go Offline: Network at meetups and conferences and not the just the popular conferences.
4. Go local: Tap into your local community for information and inspiration.
5. Join or build a team around you: Find friends/partners that can help you complete your goals in life and online.
6. Be creative and original: Don’t be afraid to try something new
7. Understand competition is good, but focus on being awesome and love your customers.
8. Build strong and new relationship with others
9. No your boundaries; thinking too much outside of the box can be risky.
10. Create content strategies and diversity your content.
11. Listen, Share, learn and always measure.
12. Find tools that work and stick with them.
13. Work smarter and not harder but still work hard.
14. Have fun and enjoy what you’re doing or stop.
How do you plan to keep your social media mojo in 2010?
Posted on November 20, 2009 - by Wayne Sutton
Friday Fix: 4 ways to add a Facebook Share button to your WordPress Blog
It’s been a while since I’ve posted a Friday Fix and in case you’re wondering what exactly is Friday Fix. Friday Fix are just short post on niche topics/plugins/presentations or you could call them short simple tips. 
Regardless today’s Friday Fix is about Facebook Share buttons and Facebook Share count buttons. I’m sure you have seen them on Mashable or TechCrunch and if you’re looking to make your blog a little more social, adding these buttons can help.
Here are four WordPress plugins that make it easy for your readers to share your post on Facebook.
1. fbShare.me: A sharecount button for Facebook* http://www.fbshare.me/
2. FB Share Button WordPress Plugin for Facebook Share : http://staynalive.com/articles/2009/10/26/introducing-the-fb-share-button-wordpress-plugin-for-facebook-share/
3. Add To Facebook Plugin – http://nothing.golddave.com/?page_id=108
4. Facebook Share (New) Button – http://wordpress.org/extend/plugins/facebook-share-new/ (looks just like #2)
Posted on November 19, 2009 - by Wayne Sutton
What's happening now on Twitter?
You remember the TV show What’s happening? Well now you can answer the question on Twitter as they have switched from “What are you doing” to What’s happening?
From the Twitter Blog: What’s Happening
Twitter was originally conceived as a mobile status update service—an easy way to keep in touch with people in your life by sending and receiving short, frequent answers to one question, “What are you doing?” However, when we implemented the service, we chose to leave something out. To stay simple, Twitter did not require individuals to confirm relationships. Instead, we left things open.
The fundamentally open model of Twitter created a new kind of information network and it has long outgrown the concept of personal status updates. Twitter helps you share and discover what’s happening now among all the things, people, and events you care about. “What are you doing?” isn’t the right question anymore—starting today, we’ve shortened it by two characters. Twitter now asks, “What’s happening?”
I don’t think this will change your behavior on Twitter or will it? I really think this will help new users and as Twitter work on their overall marketing/monetization strategy / for 2010. Take the poll below and let me know what you think about the What’s happening now change in the comments.
Posted on November 19, 2009 - by Wayne Sutton
Protect your brand with Claim.io – New site, improved service & Twitter contest.
The Pitch*:
Claim.io (formerly ClaimMyName) now injects your brand into 300 of the most popular social media and social networking sites, creating an account on each site, securing your name and/or vanity URL, and embedding your messaging, logo and links into each account.
Why Claim Your Name?
Brand Protection – Claiming your name and other high value keywords on the most popular social networks prevents your brand from being hijacked and helps ensure that you own and control your presence online. Don’t wait until someone else claims your name and its too late.
Brand Exposure - Claim.io goes beyond protecting your brand. We establish a rich presence on each social network that includes your brand’s messaging, logo and a link back to your primary website. You fill out one form and we take care of the rest.
Search Engine Visibility - Increasing the number of inbound links (other sites that point to your website) is one of the most effective ways to increase your visibility on major search engines. When you claim you name across 300 social networks, each account that we create for you becomes a site that points back to your website.
Today Claim.io is celebrating their product upgrades with a Twitter contest by giving away a Brand Essential Package worth $998. To enter just follow @claimio on Twitter and then tweet: “I want to win a free www.Claim.io account! http://claim.io/welcome/contest” You have until 11:59 p.m. (EST) tonight (11/19/09) to enter. For full details see: http://claim.io/welcome/contest and good luck.
*Disclaimer:
I have no investment in Dandyid or Claim.io but I’m an affiliate of Claim.io and their services work.
Posted on November 18, 2009 - by Wayne Sutton
What I'm sharing on Google Reader for November 18th
Today, while reading RSS feeds in Google Reader, I came across these interesting blog posts and wanted to share them with you. I hope you find some of them interesting. If one of them was useful to you or if you have a comment about one, let me know in the comments. For real-time results of what I’m sharing on Google Reader see my feeds on FriendFeed: http://friendfeed.com/waynesutton
Thanks
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About
Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via web development, user experience, brand strategy and marketing (Mobile and Social).
Wayne Sutton is an Entrepreneur, Advisor and Partner of NewMe Accelerator.
Ph: 919-816-2230
@: wayne@socialwayne.comSubmit
