A look at Facebook Fanpages, numbers tell all via Sysomos

Posted on November 30, 2009 - by Wayne Sutton

Sysomos a social media analytics company located in Toronto. Recently they posted some interested data on Facebook pages. The report looks at types of content, number of fans, categories and what makes a Facebook page popular.

From Sysomos post:

“Sysomos analyzed nearly 600,000 Facebook Pages to investigate usage patterns. This is the first large-scale study of Facebook Pages, reporting on different aspects of pages including popularity, amount of content posted, number of fans, and categories.”

Summary by Sysomos:
Facebook Pages with more than one million fans generate significantly more content than the average Facebook page: three times more content created by owners/administrators, and 70 times more content created by fans themselves. While “Wall posts” can attract a lot of attention, there does not appear to be a significant correlation between the number of Wall posts and the popularity of a page — an active wall doesn’t necessarily imply a popular page

It’s interesting to see the data collected by Sysomos and how individuals who manage Facebook fanpages will use the data to create more valuable content to increase the number of fans or engagement.

#MusicMonday: 17 social networking music site...

Friendfeed review, no more phones, the return...

How many location-based iPhone apps do you ha...

Share post bit.ly url: http://bit.ly/6LlZNH

About the Author

Written by Wayne Sutton

Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag. For more, follow SocialWayne.com on Twitter, Buzz, and Facebook. Also check out the SocialWayne Podcast in iTunes. See all posts by Wayne Sutton.

This entry was posted on Monday, November 30th, 2009 at 1:28 pm and is filed under Facebook, Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

View Comments

We'd love to hear yours!

Visit My Website

December 1, 2009

Permalink

Mark Evans said:

Wayne,

Wayne,

Thanks for your interest in our Facebook report. It will be interesting to see how the growth, popularity and content of Facebook Pages evolves over the coming months.

cheers, Mark

Mark Evans
Director of Communications
Sysomos Inc.
Visit My Website

December 1, 2009

Permalink

Wayne Sutton said:

Ha, thanks for the comment Mark. Yes the report was very interesting.

Trackbacks/Pingbacks

Wayne Sutton - 30. Nov, 2009
New blog post: A look at Facebook Fanpages, numbers tell all via Sysomos http://socialwayne.com/p19q
DebtHater - 30. Nov, 2009
Interesting RT @waynesutton: New blog post: A look at Facebook Fanpages, numbers tell all via Sysomos http://socialwayne.com/p19q
Molly Buckley - 30. Nov, 2009
RT @waynesutton: New blog post: A look at Facebook Fanpages, numbers tell all via Sysomos http://socialwayne.com/p19q
BlackoutINK - 01. Dec, 2009
RT @waynesutton: New blog post: A look at Facebook Fanpages, numbers tell all via Sysomos http://socialwayne.com/p19q

Here's your chance to speak.

Click here to cancel reply.

blog comments powered by Disqus

Subscribe

The Social Wayne blog covers: Blogging, Social Media, Location Based Services, Marketing, Gadgets, Social Networks, Events and Mobile Technology.

Enter your email address below to subscribe to SocialWayne.com and recieve blog post in your email inbox.

Connect

Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag.