Posted on November 18, 2009 - by Wayne Sutton

Is it time for Twitter to kill Trending Topics?

Since Twitter has “jumped the shark” from earlier this year, trending topics seem to have less value than ever. Random tends such as #blackthoughts and #whitethoughts which are trending one and two now are more about jokes, free will expression and spam, than sharing or posting valuable content. Also besides the spammers, some “Trending Topic seekers” are tweeting things that really should never be said online, ever. Recently Brian Solis of FutureWorks wrote, Do Twitter’s Trending Topics Signify What’s Important to You?. My answer in the comments was no. Also I stated that Twitter could use services like topsy.com, bit.ly or Tweetmeme to better filter trending topics based on links or tweets that I have tweeted based off of their api. Also with the new geo api Twitter could show me Trending Topics not only by what I have previously tweeted but by location and popular tweet content near by.

Personally at the current state of Trending Topics and with the growth of new Twitter users I think Twitter should stop displaying Trending Topics until they can make it more valuable. Also I’ve heard from many individuals say they don’t even look at or use Trending Topics anymore or care about Trending Topics for that matter.

Twitter though is acknowledging the Trending Topics problem on a recent blog post called: Get to the Point: Twitter Trends. Post excerpt:
As Twitter grows and the number of tweets each day continues to astound us, we’ve noticed an increasing amount of clutter in the public timeline, especially with trending topics. Trends began as a useful way to find out what’s going on but has grown less interesting due to the noisiness of the conversation.

So, today we’re starting to experiment with improvements to trends that will help you find more relevant tweets. Specifically, we’re working to show higher quality results for trend queries by returning tweets that are more useful.

Good luck with improving Trending Topics but unlike the list and retweet roll-out, I think Twitter should hide Trending Topics everywhere on the site until it’s fixed.

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