Posted on October 16, 2009 - by Wayne Sutton
BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra CEO of technorati @blogworld #bwe09
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ShareBlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra CEO of technorati @blogworld #bwe09
BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra @blogworld #bwe09
Keynote link: http://blogworldexpo09.sched.org/event/25e08630a9d573177753f49af79d031e
Notes:
The state of the blogosphere is strong
The blogosphere is not dying or leveling off but thriving
Blogging is becoming mainstream
Mainstream is using blogging platforms and writing style
Blogs are media
Professional bloggers are keeping the blogosphere strong
Hobbyist – 72%
Professionals 28%
Professional Self-Employed
Professional Corporate
blog full-time for a company
Who are the professional bloggers?
2/3 male
60% 18-44
More affluent and educated than the general population hobbyist bloggers
2 out 3 blogging more than 2 years
Average of 4 blogs
17% say blogging is their primary source of income
Professional are even more prolific in 2009
Main stream media says bloggers are unprofessional,
Why are people blogging more:
Enjoy interacting with audience
interacting with other bloggers
valuable for promoting business
enjoy the attention
Professional bloggers and mainstream media
40% of bloggers have worked with traditional media
27% are still employed by traditional media
73 agree blogs are taken more serious
more agree newspapers won’t be around
Twitter
73% of bloggers use twitter
All bloggers #1 use of Twitter is to promote their blogs
Share links
understand what people are buzzing about
interact with readers
Style & Tone:
Hobbyist Personal, Professional Topical
Professional invest more time & resources
24-32% blog 10+ hours a week
10% blog 40+ hours
Pros invest 7x more money
The top 5,000 generate 100x more post
Professional are using tools:
a. commenting
b. search
c. trackbacks
To drive traffic
a. technorati
b. google
c. paid ads
The upside of bloggging
Success metrics
a. unquie and page views
Pros’ the benefits of credibility
a. 71% have greater visibility in their industry
b. 63% clients have purchased
c. company now a thought leader
d. asked to speak
Monetization and Revenue
Professional bloggers monetize their blogs via
a. 40% display ads
b. search ads
c. affiliate links
d. paid postings
e. self-employed bloggers are likely to sell their inventory through a blog ad network
f. 2 out of 3 part-time bloggers use self-serve ad platforms
Brands and the blogosphere
a. 70% of bloggers blog about brands
Professionals plan for the future :
Expansion and brand extension
a. blog more frequently
b. expand the topics that I blog about
c. Publish a book
d. speaking opportunities
Advice from the pros
a. Be Passionate
So…..How Many bloggers does it take to screw in a light bulb?
On Monday morning Technorati will start posting the State of the Blogosphere on Technorati.com
BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra CEO of technorati @blogworld #bwe09ShareRelated posts:
Author: Wayne Sutton
Wayne Sutton, Business Development/Marketing Strategist for TriOut. You can follow Wayne on Twitter, or on Facebook. Wayne can be reached via email at wayne@trioutnc.com
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October 16, 2009
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waynesutton said:
New blog post: My notes from the State of the Blogosphere keynote at @blogworld #bwe09 -> http://bit.ly/VRS0z
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October 16, 2009
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JasonFalls said:
Thanks to @waynesutton for his notes on @Jalichandra’s address. Illustrates he did what I said he’d do. http://bit.ly/3v3Bb5 (spit shine it)
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October 16, 2009
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sradick said:
Notes from @technorati’s state of the blogosphere preso from @waynesutton (http://is.gd/4mGCp) #bwe09
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October 16, 2009
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MilitaryTweets said:
Thanks @sradick Notes from @technorati’s state of the blogosphere preso from @waynesutton (http://is.gd/4mGCp) #bwe09
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October 16, 2009
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coreyanderson said:
@waynesutton says we AVERAGE 4 blogs! Geez, I can’t keep up with TWO! http://bit.ly/OAH0y
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October 16, 2009
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tonnet said:
RT @waynesutton State of the Blogosphere keynote by @jalichandra CEO of Technorati @blogworld #bwe09 http://bit.ly/VRS0z
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October 16, 2009
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pcrampton said:
RT @sradick: Notes from @technorati’s state of the blogosphere preso from @waynesutton (http://is.gd/4mGCp) #bwe09
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October 16, 2009
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justinlevy said:
RT @JasonFalls: Thanks to @waynesutton for his notes on @Jalichandra’s address. Illustrates he did what I said he’d do. http://bit.ly/3v3Bb5
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October 16, 2009
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Richard Jalichandra (CEO – Technorati) said:
Wow, just saw these! Great notes, Wayne, and I enjoyed our brief meeting. Look forward to connecting again!
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October 17, 2009
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Anna_Rich said:
BlogWorld Notes: State of the Blogosphere keynote by Richard …: 17% say blogging is their primary source of in.. http://bit.ly/3hH2MW
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October 18, 2009
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Vanessa said:
Nice job, Wayne! I love how candid Jermaine is. Great interview.
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October 18, 2009
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Jason Peck said:
Great stuff. I especially liked hearing him explain why he choose name LTLline instead of his name for his Twitter handle.
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October 19, 2009
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Jayson said:
Wayne I gotta say congrats, you ask some informative questions of Jermain Dupri, I was impress with your questions and your delivery. He seems to get the Social Media concept and really wants to stay connected to those lifers as he says. Great Job.
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October 19, 2009
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Daniel said:
One interesting point he made was that people spend all day looking at digital conversations.
If celebrities are seriously about, say, setting up a Twitter profile, they should really take this into consideration when they create content, interact with your audience, etc. If someone takes the time to comment, you may have to take the time to respond.
JD has a strong personal brand, and he interacts with all sorts of people on Twitter. He’s doing it the right way.
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October 21, 2009
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Fibol said:
Cool review Wayne. It gives me more enthusiasm to pursue my endeavor.
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October 22, 2009
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Arnold72 said:
I havent watched that many episodes. ,
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October 23, 2009
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driver60 said:
Since all these prices are expressed in terms of money, the businessmen can determine whether they are making profits or losses. ,
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October 27, 2009
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Chris Lentz said:
Great post Paul, wish I could have gone. Hopefully I can get out to some of these events soon.
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October 27, 2009
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timdorr said:
For the "Stammys", you really need 8.5 little icons of your head there :D E.g.: http://img4.imageshack.us/img4/8687/stammys.jpg
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October 27, 2009
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Paul Stamatiou said:
bahaaha. thanks, that made my day!
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October 27, 2009
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Willie Jackson said:
I’m with Tim; Stammy logos FTW. Hilarious.
The @ captions were a nice touch, particularly on the crowded pic.
Glad you enjoyed BlogWorld.
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October 27, 2009
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Courtenay said:
Great post, Paul! Hopefully the organizers of BlogWorld will listen to their audience and address the major criticisms for next year. It’s a conference definitely worth attending — and it’s not just for bloggers anymore!
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October 27, 2009
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SILENTBUTSMART said:
Wow!!!! I am blown away…..One ? when is the next one?
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October 27, 2009
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iFroggy said:
Hey Paul!
Thanks so much for attending and writing about the panel. It was great to meet you. :)
I’m glad that you liked the panel. I thought the Twitter Lists demo added a nice side plot. It was fairly clear the crowd was interested, so that was why I decided to go with it. But, after 5 minutes, we got back on topic. And, of course, at Q&A time, we’ll answer what people ask and they were curious about Twitter Lists. I was so happy that we were able to cover the panel content 100% as planned AND give people this nice Twitter Lists bonus morsel, if you will. I hope it delivered value overall.
And, who knows, maybe one day I too will have access to Twitter Lists.
Thanks again and I look forward to seeing you at the next stop.
Thanks,
Patrick
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October 27, 2009
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beley said:
Great writeup Paul! And I’m laughing like crazy at Tim’s "Stammys" suggestion… that’s hilarious!
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October 27, 2009
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celiadyer said:
Tim, the 8.5 Stammy-head icons are awesome!
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October 27, 2009
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Paul Stamatiou said:
Hey Patrick – I actually did enjoy Scoble’s Lists demo as well.. just put the "devolved" part in there as some snark. :-) I got Twitter lists access around the same time he did so I was just learning the ins and outs of it so it was nice to see his interpretation! See ya around. Going to SXSW this year?
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October 27, 2009
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IdoNotes said:
Great posting and summary. I se the back of my head in a couple pics, lol. It was my first year at bwe09 after quite a few years of blogging and podcasting and working with some of the panelists. A good trip well worth the effort in attending.
We did happen to catch Jermaine Dupri after his panel for a podcast interview on http://TheSocialGeeks.com which includes three of us that made the trek to BlogWorldExpo this year and plan on coming back.
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October 27, 2009
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dave_blogworldexpo said:
Nice recap of the event, and glad you came!
We’re definitely going to bring the music volume lower next year. Or maybe we should have a dance club night and a more mellow night so everyone gets something to their liking (the Hilton pool party was quieter, easy to talk). We saw some people having a great time dancing, but not everyone likes to dance, some just want to chat. Or, like me, you may be a terrible dancer. :)
In any case, The Bank and Jet nightclubs were awesome, but bringing the music level down a few clicks would make it more sociable which is the whole point of congregating at night.
Regarding capturing more networking time in-between conference sessions:
Would you want less sessions per day (3 time slots instead of 4?), or just a longer day with more time during the breaks?
Any input is welcome, as our goal is to make a great educational and networking experience for everyone (us included).
Feel free to email me with any special requests or comments, happy to chat with you.
Best Regards,
Dave Cynkin
Co-Founder, CMO, Sleep Deprivationist & Thrill Seeker
BlogWorld & New Media Expo
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October 27, 2009
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Paul Stamatiou said:
Thanks for stopping by TechDrawl Dave. Yeah I definitely agree about the clubs – they were awesome venues and I would normally have a blast at places like that, but when I’m surrounded by bloggers I’ve been reading for years and I just want to chat with them I’d be better off elsewhere.
As for networking in-between sessions – I think it would be great if there was some more downtime between panels – or maybe just a free 1-hour block somewhere in the day, and one room was designated as the chill/chat room and had basic beverages and laptop charging stations and tables. The day was definitely long enough – I found myself often skipping the very last panel of the day to get ready and find dinner before the 8pm parties/events rolled around.
Best,
Paul
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October 27, 2009
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Paul Stamatiou said:
Nice! I’m checking out the interview right now.
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October 27, 2009
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dave_blogworldexpo said:
Did you get a chance to hang out in the lounge just inside the entrance to the Expo area? That was the chillin’/snackin’ spot. That’s pretty much open all day.
Last year, we also had an early evening mixer in a conference room with refreshments an hour or so before the evening parties, and that was nice. We’re thinking of bringing that back next year.
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October 27, 2009
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Courtenay said:
I went by the Expo lounge area several times to pick up coffee and water (great job providing beverages!), but always ended up having to rush back for the start of a panel. I like the idea of an hour block midday dedicated to socializing, perhaps after lunch when the post-meal sleep wave tends to hit. Coffee and networking!
Overall, Dave, a wonderful experience!
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October 27, 2009
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Courtenay said:
I went by the Expo lounge area several times to pick up coffee and water for us (great job providing beverages!), but always ended up having to rush back for the start of a panel. I like the idea of an hour block midday dedicated to socializing, perhaps after lunch when the post-meal sleep wave tends to hit. Coffee and networking!
It might be hard to squeeze in an evening mixer (well, at least for the ladies). It was pretty tight with a keynote, 2 hours for dinner, and then the parties… when’s a girl supposed to get fixed up? ;) Maybe the keynote could include the mixer somehow?
Overall, Dave, a wonderful experience! Can’t wait for next year!
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October 27, 2009
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dave_blogworldexpo said:
Glad you had fun Courtenay, and I agree, we need to have a longer lunch/break time mid-day. Did you catch the networking social on the Expo floor on Sat 1-3pm w/snacks? I really enjoy that. Maybe we should have that every day.
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October 27, 2009
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Courtenay said:
Sat 1-3pm was definitely naptime after several jam-packed, exhausting days in Vegas! :)
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October 28, 2009
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akeorlando said:
What an awesome post, Stammy! I’ve been to BlogWorld Expo a couple of times, but if I hadn’t your post would certainly encourage me to do so.
It was great to finally meet you – keep up the good work!
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October 28, 2009
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iFroggy said:
Thanks Paul. :) Glad to hear it I still don’t have access, hehe. :) Yes, I will be at SXSW (hopefully on my first SXSW panel ever! :)). Look forward to seeing you there!
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