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Posted on October 16, 2009 - by Wayne Sutton
Home > BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra CEO of technorati @blogworld #bwe09

BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra CEO of technorati @blogworld #bwe09

Blogging Blogs Blogworld Events Featured

Richard Jalichandra CEO of technorati

BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra @blogworld #bwe09
Keynote link: http://blogworldexpo09.sched.org/event/25e08630a9d573177753f49af79d031e

Notes:
The state of the blogosphere is strong
The blogosphere is not dying or leveling off but thriving
Blogging is becoming mainstream
Mainstream is using blogging platforms and writing style
Blogs are media

Professional bloggers are keeping the blogosphere strong

Hobbyist – 72%
Professionals 28%
Professional Self-Employed
Professional Corporate
blog full-time for a company

Who are the professional bloggers?
2/3 male
60% 18-44
More affluent and educated than the general population hobbyist bloggers
2 out 3 blogging more than 2 years
Average of 4 blogs
17% say blogging is their primary source of income

Professional are even more prolific in 2009
Main stream media says bloggers are unprofessional,

Why are people blogging more:
Enjoy interacting with audience
interacting with other bloggers
valuable for promoting business
enjoy the attention

Professional bloggers and mainstream media
40% of bloggers have worked with traditional media
27% are still employed by traditional media
73 agree blogs are taken more serious
more agree newspapers won’t be around

Twitter
73% of bloggers use twitter
All bloggers #1 use of Twitter is to promote their blogs
Share links
understand what people are buzzing about
interact with readers

Style & Tone:
Hobbyist Personal, Professional Topical

Professional invest more time & resources
24-32% blog 10+ hours a week
10% blog 40+ hours
Pros invest 7x more money
The top 5,000 generate 100x more post
Professional are using tools:
a. commenting
b. search
c. trackbacks
To drive traffic
a. technorati
b. google
c. paid ads

The upside of bloggging
Success metrics
a. unquie and page views

Pros’ the benefits of credibility
a. 71% have greater visibility in their industry
b. 63% clients have purchased
c. company now a thought leader
d. asked to speak

Monetization and Revenue
Professional bloggers monetize their blogs via

a. 40% display ads
b. search ads
c. affiliate links
d. paid postings
e. self-employed bloggers are likely to sell their inventory through a blog ad network
f. 2 out of 3 part-time bloggers use self-serve ad platforms

Brands and the blogosphere
a. 70% of bloggers blog about brands

Professionals plan for the future :
Expansion and brand extension
a. blog more frequently
b. expand the topics that I blog about
c. Publish a book
d. speaking opportunities

Advice from the pros
a. Be Passionate

So…..How Many bloggers does it take to screw in a light bulb?

On Monday morning Technorati will start posting the State of the Blogosphere on Technorati.com


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@waynesuttonWayne Sutton stickybit
Written by Wayne Sutton

Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag. For more, follow SocialWayne.com on Twitter, Buzz, and Facebook. Also check out the SocialWayne Podcast in iTunes. See all posts by Wayne Sutton.


Tags: blog worldBlogosphereBlogworldbwe09jalichandraRICHARD JALICHANDRAState of the Blogospheretechnorati
This entry was posted on Friday, October 16th, 2009 at 12:40 pm and is filed under Blogging, Blogs, Blogworld, Events, Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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We'd love to hear yours!



  1. Visit My Website

    October 16, 2009

    Permalink

    Richard Jalichandra (CEO – Technorati) said:


    Wow, just saw these! Great notes, Wayne, and I enjoyed our brief meeting. Look forward to connecting again!



  2. Visit My Website

    October 21, 2009

    Permalink

    Fibol said:


    Cool review Wayne. It gives me more enthusiasm to pursue my endeavor.
    Fibol



  3. Visit My Website

    October 22, 2009

    Permalink

    Arnold72 said:


    I havent watched that many episodes. ,



  4. Visit My Website

    October 23, 2009

    Permalink

    driver60 said:


    Since all these prices are expressed in terms of money, the businessmen can determine whether they are making profits or losses. ,

Trackbacks/Pingbacks

  1. Wayne Sutton - 16. Oct, 2009

    New blog post: My notes from the State of the Blogosphere keynote at @blogworld #bwe09 -> http://bit.ly/VRS0z

  2. Topsy - 16. Oct, 2009

    New blog post: My notes from the State of the Blogosphere keynote at @blogworld #bwe09 -> http://bit.ly/VRS0z

  3. Jason Falls - 16. Oct, 2009

    Thanks to @waynesutton for his notes on @Jalichandra's address. Illustrates he did what I said he'd do. http://bit.ly/3v3Bb5 (spit shine it)

  4. Steve Radick - 16. Oct, 2009

    Notes from @technorati's state of the blogosphere preso from @waynesutton (http://is.gd/4mGCp) #bwe09

  5. Robin & Amanda @ MMI - 16. Oct, 2009

    Thanks @sradick Notes from @technorati's state of the blogosphere preso from @waynesutton (http://is.gd/4mGCp) #bwe09

  6. coreyanderson - 16. Oct, 2009

    @waynesutton says we AVERAGE 4 blogs! Geez, I can't keep up with TWO! http://bit.ly/OAH0y

  7. Milton Ramirez - 16. Oct, 2009

    RT @waynesutton State of the Blogosphere keynote by @jalichandra CEO of Technorati @blogworld #bwe09 http://bit.ly/VRS0z

  8. Perrine V. Crampton - 16. Oct, 2009

    RT @sradick: Notes from @technorati's state of the blogosphere preso from @waynesutton (http://is.gd/4mGCp) #bwe09

  9. Justin Levy - 16. Oct, 2009

    RT @JasonFalls: Thanks to @waynesutton for his notes on @Jalichandra's address. Illustrates he did what I said he'd do. http://bit.ly/3v3Bb5

  10. Anna Rich - 17. Oct, 2009

    BlogWorld Notes: State of the Blogosphere keynote by Richard …: 17% say blogging is their primary source of in.. http://bit.ly/3hH2MW

  11. The BlogWorld Experience | TechDrawl - 27. Oct, 2009

    [...] Wayne Sutton on the State of the Blogosphere keynote [...]



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