Posted on October 15, 2009 - by Wayne Sutton
BlogWorld Notes: Internet Marketing For Smart People Panel at @blogworld #bwe09
Internet Marketing For Smart People
Panelist(s)
Darren Rowse, Brian Clark, Chris Brogan
Notes:
Story behind #Tribe3
Is email marketing dead?
No, email marketing drives traffic on days
Is a great connecting point
Is good for connecting the brand
Don’t abuse your email newsletter
It’s not cool to add me to your email newsletter if you receive an email from me.
Relationships
Blogs going from your blog to “our” blog
Be a match maker and set your blog readers where they can interact with each other as much as possible
Being a part of a community is a privalge
The one sell marketing is the kiss of death
It’s all internet marketing even if you call it, content marketing, social media marketing, blog marketing
You have to have relationships with other people in your market
Sometimes having a big blog is a like a battleship
Sometimes smaller blogs having a smaller tighter community is better
What is it do you have a sell and how to find out what to sell?
Listen to your community and see what they want
Provide different type of content to sell
Ask your community before you start selling
Don’t ask for anything, then ask once
Don’t be afraid of selling (baby got to eat)
Wrong: selling is trying to get people to buy something they don’t want
Our entire economy
Audience Question:
Q. Thoughts on Google sidewiki
A. I think it’s stupid
Q. Thoughts on the FTC ruling
A. It’s OK, there are no difference between beginners and professionals selling products
B. Honesty is a great selling point
C. Don’t believe the hype
Q. How do you determine a price to sell.
A. Never ask your audience what they should pay
B. Look around for similar products
C. Check your competition
Q. How do approach and schedule your content
A. You schedule content if you don’t have time
B. Rhythm, find yours and stick
C. Create an agenda and deliver value with your content
D. Social media is great for creating something out of nothing
E. Try to get your reader to transit from a reader to a customer
Q. Discussion between social media marketing / internet marketing / marketing/ PR
A. Add social media to your existing marketing
B. Media is marketing
C. Become a media outlet
Q. How is important is video in the future conversations
A. Video takes work
B. Use videos to help build relationships
C. Video shows your personality
Announcement: 3Tribe
Inside the 3Tribe new product
Copy Blogger Email Newsletter: Internet Marketing For Smart People
Education is the best selling tool.
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October 16, 2009
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Susie Blackmon said:
Thanks for the great #bwe09 notes and 3Tribe announcement. Very jealous of those in Vegas.
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October 16, 2009
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Richard Jalichandra (CEO – Technorati) said:
Wow, just saw these! Great notes, Wayne, and I enjoyed our brief meeting. Look forward to connecting again!
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October 18, 2009
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Vanessa said:
Nice job, Wayne! I love how candid Jermaine is. Great interview.
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October 18, 2009
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Jason Peck said:
Great stuff. I especially liked hearing him explain why he choose name LTLline instead of his name for his Twitter handle.
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October 19, 2009
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Krista said:
Wayne: Thanks for sharing this invaluable presentation.
@jasonpeck and @djwadlow
Thanks for sharing your personal notes.
I think those of us who’ve been in social media for a long time, can form bad habits around our prioritization and time management if we aren’t careful. For better or for worse, we are often “early adopters” and want to try every new tool that comes out, which can detract from our priorities.
Thanks for the wake-up call :-) Krista
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October 19, 2009
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Jayson said:
Wayne I gotta say congrats, you ask some informative questions of Jermain Dupri, I was impress with your questions and your delivery. He seems to get the Social Media concept and really wants to stay connected to those lifers as he says. Great Job.
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October 19, 2009
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Daniel said:
One interesting point he made was that people spend all day looking at digital conversations.
If celebrities are seriously about, say, setting up a Twitter profile, they should really take this into consideration when they create content, interact with your audience, etc. If someone takes the time to comment, you may have to take the time to respond.
JD has a strong personal brand, and he interacts with all sorts of people on Twitter. He’s doing it the right way.
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October 21, 2009
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Fibol said:
Cool review Wayne. It gives me more enthusiasm to pursue my endeavor.
Fibol
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October 22, 2009
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Arnold72 said:
I havent watched that many episodes. ,
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October 23, 2009
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driver60 said:
Since all these prices are expressed in terms of money, the businessmen can determine whether they are making profits or losses. ,
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