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Posted on September 25, 2009 - by Wayne Sutton
Home > Social Media > Friday Fix: 10 random ways to use social media with examples

Friday Fix: 10 random ways to use social media with examples

Social Media

Flickr Photo Download: Social Media Camp 2009 - Tools and methods of Social Media
Photo via: deanmeyersnet

Here’s a list of 10 random ways to use social media.


1. Non-profit:
Raise awareness using a twitter hashtag for social change, example #atlfloods http://www.hopeatl.com

2. Entertainment
Sell music directly to listeners via blog, iTunes, twitter, and social networks – example Radiohead

3. Business to Business ( B2B )
Video blogging web hosting channel to market services to sell cloud server based hosting solutions – example RackSpace / Building43 / Robert Scoble

4. Business to Consumer (B2C)
Starbucks & Dell — need I say more … Customers forum feedback forum (ideastorm)

5. Real-Estate
Using location based social networks like Brightkite and Whrrl to show new house listing to new buyers.

6. Selling T-Shirts inside social networks
Threadless Facebook store http://www.facebook.com/threadless

7. Customer Service:
Using Twitter to respond to complaints about internet & TV service: @comcastcares

8. Recruiting, hiring & looking for jobs
Both @capstrat & @IntegratedAV are accepting resumes and looking for employees via Twitter

9. To sell soft drinks and launch a new brand / flavor
Mountain Dew’s Dew Labs 12 seconds video contesthttp://12seconds.tv/campaign/dewlabs

10. Conference planning:
Social Media Business Forum (plug)
Using Eventbrite, EventBee or Facebook to plan events and RSVP attendees.

There are really endless ways to use social media but you have to remember to start off with a goal and measure the success of your social media efforts. Measuring and establishing content strategy goals are a few services that I provide to my clients.

What are some that you have seen or done?



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This entry was posted on Friday, September 25th, 2009 at 2:15 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://www.MarketingWithEase.com/ Olalah Njenga

    Great pictorial to represent the whole spectrum of social engagement.

  • http://www.MarketingWithEase.com Olalah Njenga

    Great pictorial to represent the whole spectrum of social engagement.

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  • http://guerrillatweets.com/ Chris Haller

    Great overview! One thing I’ve learned from using hashtags in the non-profit world (regarding your #1) is that often the majority of people don’t even know what Twitter is, let alone how to use a hashtag. That’s why we’re exploring how we can enable others via mobile web and SMS to contribute to the same conversation (http://GuerrillaTweets.com). Inclusiveness is key to social change.

  • http://guerrillatweets.com Chris Haller

    Great overview! One thing I’ve learned from using hashtags in the non-profit world (regarding your #1) is that often the majority of people don’t even know what Twitter is, let alone how to use a hashtag. That’s why we’re exploring how we can enable others via mobile web and SMS to contribute to the same conversation (http://GuerrillaTweets.com). Inclusiveness is key to social change.