Posted on September 25, 2009 - by Wayne Sutton
Friday Fix: 10 random ways to use social media with examples
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Here’s a list of 10 random ways to use social media.
1. Non-profit:
Raise awareness using a twitter hashtag for social change, example #atlfloods http://www.hopeatl.com
2. Entertainment
Sell music directly to listeners via blog, iTunes, twitter, and social networks – example Radiohead
3. Business to Business ( B2B )
Video blogging web hosting channel to market services to sell cloud server based hosting solutions – example RackSpace / Building43 / Robert Scoble
4. Business to Consumer (B2C)
Starbucks & Dell — need I say more … Customers forum feedback forum (ideastorm)
5. Real-Estate
Using location based social networks like Brightkite and Whrrl to show new house listing to new buyers.
6. Selling T-Shirts inside social networks
Threadless Facebook store http://www.facebook.com/threadless
7. Customer Service:
Using Twitter to respond to complaints about internet & TV service: @comcastcares
8. Recruiting, hiring & looking for jobs
Both @capstrat & @IntegratedAV are accepting resumes and looking for employees via Twitter
9. To sell soft drinks and launch a new brand / flavor
Mountain Dew’s Dew Labs 12 seconds video contesthttp://12seconds.tv/campaign/dewlabs
10. Conference planning:
Social Media Business Forum (plug)
Using Eventbrite, EventBee or Facebook to plan events and RSVP attendees.
There are really endless ways to use social media but you have to remember to start off with a goal and measure the success of your social media efforts. Measuring and establishing content strategy goals are a few services that I provide to my clients.
What are some that you have seen or done?
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Author: Wayne Sutton
Wayne Sutton, Business Development/Marketing Strategist for TriOut. You can follow Wayne on Twitter, or on Facebook. Wayne can be reached via email at wayne@trioutnc.com
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Business development/marketing strategist for TriOut. Take a look around this site. I have some of informative post for you to enjoy. Leave me a comment if you read one that educates or inspires you. I can be reached via voicemail at 919-809-7328 or email at info at socialwayne dot com.
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September 25, 2009
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Olalah Njenga said:
Great pictorial to represent the whole spectrum of social engagement.
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September 25, 2009
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calliekuhn said:
RT @waynesutton Friday Fix: 10 random ways to use social media with examples http://bit.ly/7OCpX
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September 26, 2009
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martinbrossman said:
10 random ways to use social media with examples: http://bit.ly/nVlgi Tks: @waynesutton
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September 29, 2009
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Chris Haller said:
Great overview! One thing I’ve learned from using hashtags in the non-profit world (regarding your #1) is that often the majority of people don’t even know what Twitter is, let alone how to use a hashtag. That’s why we’re exploring how we can enable others via mobile web and SMS to contribute to the same conversation (http://GuerrillaTweets.com). Inclusiveness is key to social change.
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October 7, 2009
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Jeff said:
Thanks for the notes, Wayne. Sounds like an interesting discussion. I would just like to clarify that I was not able to make it, and my partner from SocialMediaB2B.com, Kipp Bodnar, took my place.
This comment was originally posted on Social Wayne
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October 8, 2009
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Morgan Siem said:
Thanks for the notes, Wayne. Very helpful. I keep hearing what a great meeting it was. For anyone using Sidewiki? You’ll find my comment about Radian6 there.
This comment was originally posted on Social Wayne
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October 8, 2009
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MikeHansen said:
You may try this one, also some nice Web Analytics features:
htto://www.debilsoft.de
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October 9, 2009
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Chris Newton said:
Hi Morgan. I read your sidewiki comment, and would love to hear your thoughts on how we might be able to meet your measurement needs better with Radian6.
We are one of the only tools in the industry to attempt actual measurement of social media, including tracking comment counts, view counts, unique commentors, votes, twitter statistics , inclusion of web analytics data and many others.
All of the measurement data can be applied to our widgets… so, unlike most tools, we can provide measurement data beyond simply “# of mentions”. This, combined with infinite deep dive, segmentation and slicing and dicing allow for a ton of flexible measurement capabilities.
I’d love to walk you through these capabilities if you are not already aware of them.
Thanks
Chris
This comment was originally posted on Social Wayne
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October 9, 2009
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Amber Naslund said:
Hi Wayne,
Sounds like a really great event. Got a couple questions for you that caught my eye, however:
You say “Free tools are better for monitoring and measuring” and that “Commercials tools do more monitoring than measuring”. I’d love to understand more about what brings you to those conclusions, and what kind of measurement you’ve seen through free tools that you’re not finding in the commercial ones. The Radian6 platform is heavily focused on measurement, metrics, and analytics – helping companies actually track their progress, quantify results, and map their social media engagement clearly to business goals. It’s far more than just aggregation of posts, and our goal is to help companies not just listen, but engage and measure the impact of their efforts.
I’d be happy to explain in more detail, and if you haven’t had a chance to look through some of the measurement and analytics, please check out the Applications section of Radian6.com for some examples. Likewise, I’d be happy to give you a walkthrough of the platform sometimes so we can be sure we’re clearly illustrating the measurement benefits derived from a platform like ours.
My email is below, and I’d love to be helpful if I can.
Best,
Amber Naslund
Director of Community, Radian6
@ambercadabra
amber.naslund@radian6.com
This comment was originally posted on Social Wayne
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October 9, 2009
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Wayne Sutton said:
Chris and Amber thanks for the comments, I guess I need to put the notes in quotes or add a disclaimer saying these are not my opinions, are all comments taken from the panel member responses and not my thoughts on the questions.
Either way, I highly recommend everyone to try Radian6 and should request a demo before making any assumption or comparing it to other social media measurement and analytics tools.
Wayne
This comment was originally posted on Social Wayne
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