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SocialWayne.com by Wayne Sutton

Posted on September 13, 2009 - by Wayne Sutton
Home > Events > MTV's biggest dot: Could you fix Kanye West's personal brand problem? #VMA

MTV's biggest dot: Could you fix Kanye West's personal brand problem? #VMA

Events Social Media

New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV

So tonight MTV video music awards has gone all social media online and offline from iJustin pre-show hosting, a customize tweet all from Radian6, displaying both tweets and Facebook walls comments on their homepage MTV.com. But clearly the star stealer and news of the night is non other than Mr. Kanye West who embarrassed and insulted Taylor Swift after she won “Best Female Video” award.

If you’re not familar with Radian6 who’s created MTV’s tweet wall showing music artist, Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals.

2009 MTV VMA Tweet Tracker | MTV.com

Now taking a look at the dot you can clearly see there have been a lot of tweets about Kanye’s rude behavor tonight at the VMA’s and I’m sure they are a lot of blog post about the situation too. If you’re using a social media monitoring platform such as Radian6 you would see a lot of negative content online right about now and the upcoming days. Kanye’s behavior isn’t new, from the President Bush remarks to previous MTV awards outburst but tonights incident clearly takes the cake and could be career threatening to such an artist the relies on the public to make money by selling music and performing.

So now what? Can Kanye’s personal brand overcome his latest outburst? If you were in charge of Kanye’s marketing what woud you do? Here’s a start list of a few options.

Fixing Kanye West

  • A public apology to Taylor Swift online via YouTube
  • Enforce a no drinking before attending an awards show rule
  • Sit Kanye at least 5 rows back from the stage
  • Create a song called I’m sorry Taylor
  • Make video with Taylor Swift
  • Take a 3 year break form the public spotlight.
  • Stick to producing music
  • Or you just wouldn’t was your time

Could you fix Kanye West personal brand problem? Is this the beginning of the downfall of Kanye West? Should MTV invite Kanye West ever again?

PS. Taylor Swift stay positive and continue to make great music.


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Tags: black artistblogs newsijustinMediamonitoringmtvmusicpersona brandpersonal brandraprappersSocial MediaTaylor SwiftTaylorSwiftTwittervma
This entry was posted on Sunday, September 13th, 2009 at 11:39 pm and is filed under Events, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://empoprise-mu.blogspot.com/2009/09/ok-one-question-for-taylor-swift-fans.html John Bredehoft

    Does Kanye West *have* a brand problem? The Sex Pistols did outrageous things on TV, were banned by the BBC, and won everlasting fame as a result. Through an admittedly rude prank, Kanye has probably established himself as “edgy” and “provocative” with a younger segment of the music-downloading public. Let’s face it, if his next release is entitled “Hey, I love Beyonce,” it will certainly attract a lot of attention, which could attract a lot of downloads and cash.

    And speaking of “edgy” and “provocative,” MTV Networks themselves have probably bought themselves a stay of execution from the young public by yet again airing a show that people will be talking about. Even if it eventually emerges that they staged the entire episode (my daughter doubts it was staged; I’m not so sure), they certainly know how to stage an event. (Call me cynical…)

  • http://empoprise-mu.blogspot.com/2009/09/ok-one-question-for-taylor-swift-fans.html John Bredehoft

    Does Kanye West *have* a brand problem? The Sex Pistols did outrageous things on TV, were banned by the BBC, and won everlasting fame as a result. Through an admittedly rude prank, Kanye has probably established himself as “edgy” and “provocative” with a younger segment of the music-downloading public. Let’s face it, if his next release is entitled “Hey, I love Beyonce,” it will certainly attract a lot of attention, which could attract a lot of downloads and cash.

    And speaking of “edgy” and “provocative,” MTV Networks themselves have probably bought themselves a stay of execution from the young public by yet again airing a show that people will be talking about. Even if it eventually emerges that they staged the entire episode (my daughter doubts it was staged; I’m not so sure), they certainly know how to stage an event. (Call me cynical…)

  • http://shegeeks.net/ Corvida

    It’s a sad day for the music industry and marketing when this is how people make their money instead of through honest, positive work. The world will always be more interested in the worst than the best.

  • http://shegeeks.net Corvida

    It’s a sad day for the music industry and marketing when this is how people make their money instead of through honest, positive work. The world will always be more interested in the worst than the best.

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  • http://blog.wardelldesign.com/ Wardell

    It does seem like he’s trying to not get invited to the VMA’s any more. If I where his brand manager I’d try some combination of all of the above with exception to the 3 year public absence.

  • http://blog.wardelldesign.com/ Wardell

    It does seem like he’s trying to not get invited to the VMA’s any more. If I where his brand manager I’d try some combination of all of the above with exception to the 3 year public absence.

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  • Carolyn

    What if someone did that to Beyonce? or Rihana – forget about her, someone already did and it was a black man.
    what is West’s problem?
    first we have Jamie Foxx making uncalled for remarks, then we have Chris Brown beating up a woman (who takes it and goes back for more she’s a great example for all young woman); then we have Kenya (spelling) West acting like a total fool.
    is it the drugs with these entertainers or just that they hate women, especially white women.
    I feel sorry for all concerned except him.
    I wish him nothing but disaster.

  • Carolyn

    What if someone did that to Beyonce? or Rihana – forget about her, someone already did and it was a black man.
    what is West’s problem?
    first we have Jamie Foxx making uncalled for remarks, then we have Chris Brown beating up a woman (who takes it and goes back for more she’s a great example for all young woman); then we have Kenya (spelling) West acting like a total fool.
    is it the drugs with these entertainers or just that they hate women, especially white women.
    I feel sorry for all concerned except him.
    I wish him nothing but disaster.

  • Carolyn

    I need to add something — I forgot about the “tennis great” — Serena Williams and I also forgot about the biggest offender, President Obama and his “Special Olympics” joke. I guess when your own President behaves in such a manner everyone else’s crude and disgusting behavior is overlooked. If the President can get away with it so can I that’s the message that is being sent.
    All of the above have too much “class” and all set a great example for the youth of this once great country.

  • Carolyn

    I need to add something — I forgot about the “tennis great” — Serena Williams and I also forgot about the biggest offender, President Obama and his “Special Olympics” joke. I guess when your own President behaves in such a manner everyone else’s crude and disgusting behavior is overlooked. If the President can get away with it so can I that’s the message that is being sent.
    All of the above have too much “class” and all set a great example for the youth of this once great country.

  • http://www.greengrounded.com/ Ashley Sue Allen

    John Bredehoft and Lauriewrites have excellent points… all I can do is give a big, respectful nod to your voices. Thank you both for being so right on.

  • http://www.greengrounded.com Ashley Sue Allen

    John Bredehoft and Lauriewrites have excellent points… all I can do is give a big, respectful nod to your voices. Thank you both for being so right on.

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    It’s a sad day for the music industry and marketing when this is how people make their money instead of through honest, positive work. The world will always be more interested in the worst than the best.

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