Posterous: The who, why & how from the founders. Is it the next big platform?

Posted on July 28, 2009 - by Wayne Sutton

I’m not sure if you have noticed but recently a lot of people have been posting various forms of multimedia content to their Twitter stream with the short url http://post.ly. That short url redirects to Posterous.com a Y Combinator startup that launched a little over a year ago. Posterous isn’t just a short url or multimedia content platform, it’s a social network, blogging platform that integrates with other platforms that allow you to post content via email and more. You can use Posterous as your blog which some have see: Steve Rubel , as a life-stream site or just post random pictures and photos to push to Facebook, tumblr or your other blogs.

At SXSW 09 Kipp Bodnar and I had a chance to meet and interview the founders Gary Tan and Sachin Agarwal about Posterous and upcoming plans for the platform. Also some have wondered how do you pronounce “Posterous” listen very closely as you’ll here it once from Sachin.

In the video the founders talk about how easy it is to use Posterous and upcoming plans for the platform.

Since SXSW I’ve created a Posterous site and configured it to post to a various social networks. As the founders stated in the video being that you can use email to post to Posterous I send pictures from my iPhone to my site. But since I have purchased the iPhone 3Gs I have used Posterous as a podcasting platform by emailing a voice recording message or for video blogging as I can send audio and video emails to Posterous and it automatically adds the necessarily embedded player.

If you thinking that Posterous is just another one of those here today and gone tomorrow startups, I suggest you take a look at some of the users and think again. Posterous users range from everyday bloggers to leaders in the social media marketing and technology space. Here are a few Posterous sites from users who you may recognize:

Recommended reading: Ten Tips to Get the Most Out of Posterous

Do you have a Posterous site if so let me know the url in the comments and how are you using it.

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About the Author

Written by Wayne Sutton

Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag. For more, follow SocialWayne.com on Twitter, Buzz, and Facebook. Also check out the SocialWayne Podcast in iTunes. See all posts by Wayne Sutton.

Tags: platform Posterous startup

This entry was posted on Tuesday, July 28th, 2009 at 11:49 am and is filed under Blogging, Featured, Startups. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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July 28, 2009

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Kill Miss Pretty said:

We are a performance art electropunk band from Florida, and we have begun using posterous as the update gateway for our blog, twitter, facebook, and youtube accounts. All of that stuff will ultimately feed into our website as dynamic content. Posterous is the perfect front end engine for us.

http://killmisspretty.blogspot.com http://www.twitter.com/killmisspretty
http://www.facebook.com/pages/Kill-Miss-Pretty/46524371358

We have been following Steve Rubel for about a month and his observations are invaluable
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July 28, 2009

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Ola said:

Hi,

I’ve been using Posterous since almost Day 1. I started it as a motivational tool for a running program that I was doing to get back into shape.

Later it evolved into its current form which is all things tea, green (that is good for the environment) and a record of my sporting activities (hiking roots, capoeira etc)

To check it out go here… bodyandmind.posterous.com
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July 28, 2009

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Anne Mai Bertelsen said:

After learning about Posterous from Steve Rubel, I created one for my husband, a musician. He was totally frustrated after Facebook made changes that, in his opinion, made it harder for him to stay in touch with his fans. But, he didn’t want to learn a new platform. Posterous is really simple and he is enjoying it. I created my own Posterous for my family, riffing off Jeff Pulver’s idea about sending postcards to the future. I loved that notion – and, hopefully, in the future, my kids will see these posts as slices of our lives.
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July 28, 2009

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Stephane said:

Posterous is really simple to use, even if it misses a few features. But they are very responsive to comments so I have no doubt about the fact that the next version will kick ass.

Anyway, I’d like LinkedIn to accept updates from Posterous ! I you want it too, just email LinkedIn support team (as I did ).
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July 28, 2009

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Denton Gentry said:

“Do you have a Posterous site if so let me know the url in the comments and how are you using it.”

I use my blog mainly as a public addendum to a resume. Most of the software and hardware products I’ve worked on are not common, the blog is the only aspect of my work that people will be able to see.

My Posterous is for everything else, everything which I wouldn’t want to be part of a resume. Funny pictures I’ve taken or photoshopped, little observations here and there, etc. The email model makes it easy to post whenever the mood strikes: if I have any connectivity at all, email will work.

My posterous is http://jetsam.geekhold.com/

I wouldn’t be able to use Posterous for my main technical blog, there isn’t enough control over the formatting. For example if you have multiple images Posterous combines them into a single tabbed viewer, where for a long article I want to be able to control where the illustrations go in relation to the text.
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July 29, 2009

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Laura Bergells said:

I’ve only been on Posterous for 30 days.

It took one day to experience how powerful it is: easy to post, the transparency of stats, the integration with other social media communities — it’s amazing.

I’ve used it to test ideas and brainstorm with others. Because of its lean design, Posterous puts the focus squarely on content and community — exactly where it should be!

(I’m at http://bergells.com and http://mathsuey.com )
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June 4, 2010

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AnthonyLee said:

Its looks like Tumblr is winning the micro blogging war – have you got any stats on this wayne?
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June 5, 2010

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Wayne Sutton said:

That's what I hear, via compete.com it says Tumblr is winning: http://siteanalytics.compete.com/tumblr.com+pos... but Posterous is newer.
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June 7, 2010

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AnthonyLee said:

Thanks for the siteanalytics Wayne.
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June 7, 2010

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Wayne Sutton said:

No problem

Trackbacks/Pingbacks

Wanted: New, Shiny Social Media Toy | Mark Evans - 28. Jul, 2009
[...] Here’s a blog post from SocialWayne asking whether Posterous is the “next big [...]
Why is Posterous the Platform of the Future?- The SiliconANGLE - 28. Jul, 2009
[...] Earlier this afternoon, I was pointed to (by Steve Rubel, not surprisingly) to a post up on Wayne Sutton’s blog that intimated that Post.ly (or Posterous) is the platform of the [...]
Allen Eskelin - 28. Jul, 2009
Liked “Posterous: Is it the next big platform? (I think so!)” http://ff.im/-5PUrW
Posterous: The who, why & how from the founders. Is it the next … | XML Developer - 28. Jul, 2009
[...] See original here: Posterous: The who, why & how from the founders. Is it the next … [...]
Alex Schleber - 28. Jul, 2009
Liked "Posterous: Is it the next big platform? (I think so!)" http://ff.im/-5PUrW
Wayne Sutton - 28. Jul, 2009
90+ social comments/feedback from @backtype / FriendFeed on my blog about @posterous -> http://socialwayne.com/prq thanks to @steverubel
Vincent Gallegos - 28. Jul, 2009
RT @waynesutton:90+ social comments from @backtype / FriendFeed on my blog re: @posterous http://socialwayne.com/prq thks to @steverubel
Chris Rodgers - 29. Jul, 2009
RT @respres: Posterous: The who, why & how from the founders. Is it the next big platform? RT @waynesutton http://tr.im/uxJ6
Themenblog » Blog Archiv » What the … is Twitter? - 29. Jul, 2009
[...] Der neue Share-Dienst Posterous dagegen könnte auch für weniger Web-affine leicht zu nutzen sein. Social Wayne glaubt, es ist “the next big thing”. Social [...]
Anders Dahlberg - 29. Jul, 2009
Liked "Posterous: Is it the next big platform? (I think so!)" http://ff.im/-5PUrW
ACORD_Forms - 29. Jul, 2009
RT @tweetmeme Posterous: The who, why & how from the founders. Is it the next big platform?|Social Wayne, Wayne Sutto… http://bit.ly/ZHVVs
Justin Foster - 29. Jul, 2009
My favorite new tool. RT @tacanderson: Posterous: The who, why & how from the founders. Is it the next big platform? http://ff.im/-5Tai9
Duke Williams - 29. Jul, 2009
RT @tweetmeme Posterous: The who, why & how from the founders. Is it the next big platform?|Social Wayne, Wayne Sutto… http://bit.ly/ZHVVs
Jamie Sandford - 25. May, 2010
For the record, @Posterous, is prononunced like "preposterous", so sayeth @a4agarwal (http://bit.ly/dkpi8k) and (http://bit.ly/ZoV9G)

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Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag.