Posted on July 11, 2009 - by Wayne Sutton
Social Media brings Dinosaurs back to life at the Museum of Life and Science
Today I attended the Dinosaur Trail exclusive Blogger/Tweeple Preview at the Museum of Life and Science in Durham, NC.
The event was organized by Beck Tench, who manages the Museum Life and Science Twitter account (@lifeandscience). Beck reached out to the local Triangle, NC blogging and Twitter community, which is strong, for the exclusive preview event. And if you think bloggers and tweeple are not interested in dinosaurs, then you’re wrong. Before the event began, tweets were tweeted, asking who’s going, and everyone was excited to preview the new dinosaur trail.
Joining me was fellow OurHashtag partner, Jeff Cohen (Digital Papercuts). As we arrived, we were welcomed by Beck and other Museum of Life and Science employees to receive our V.I.P wrist band, and name badge. Then we were on our way to the Dinosaur Trail.
As we walked the trail we met fellow tweeple @SmallJones, @clubjuggler, @GregoryNG, @dburr10085 and blogger Kevin Davis of Bull City Rising. We also met a few other local Triangle Tweeple for the first time. Despite it being a little humid, the weather was perfect and Jeff and I started our Dinosaur photo-blogging, tweeting, brightkite-ing, Facebooking tour.
Take a look at my photos below:
A few years ago, or even a few months ago, if you would have said that a museum was having a special exhibit preview for bloggers and twitter users, some may have looked at you like you’re crazy and just laughed. But with the explosion of social media and a strong tech community in the area, having an exclusive Blogger/Tweeple preview at the Museum of Life and Science made perfect sense. Why? I would say for marketing and community engagement. Was the event a success? I would say, yes. The @lifeandscience twitter account sent out a tweet saying they had over 100 tweeple and bloggers attend the event.
The event was not only a success because of the attendance, but also for continued awareness for the Museum of Life and Science. As I walked around, I saw families on the dinosaur trail taking a lot of pictures. Adding local bloggers and tweeple to an already scheduled member preview is a great idea. It can only build excitement and generate awareness of the new exhibit. My hat’s off to Beck and the entire team for coming up with the idea. Will this work for every company looking to engage with the local community using social media? Maybe, but let’s take a look at the process of what the Museum of Life and Science did to have a successful event.
1. Hire someone who’s connected in the community.
2. Engage with the community using social media.
Their twitter account has over 1,700 followers and they have accounts on various social networks.
3. Think outside the box and be creative. Instead of trying to just pull bloggers/tweeple away from their computers and iPhones, they welcomed them with open doors, saying join us.
4. They made us feel special by including us in a sneak preview. The exhibit doesn’t open to the public until July 25th.
5. Have an engagement dinosaur. Unlike Raleigh’s Lego store. The museum had one open dinosaur for everyone to climb on. The kids were happy to play and the parents got better pictures. It was clearly the most popular dinosaur there.
6. They planned for success. They passed out Moo cards with the url http://lifeandscience.org/dinosaurs on it. The url is for collecting blog post such as this one, flickr photos and youtube videos. And not only from today, but from future attendees.
Again, great job to the Museum of Life and Science. Today was my first time visiting and I’ll be back in the near future.
PS. All of my photos and videos where taken with the iPhone 3Gs.
No dinosaurs where brought back to life during today’s event, but this one is cool and I would love to have it as an pet.
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About the Author
Written by Wayne Sutton
Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag. For more, follow SocialWayne.com on Twitter, Buzz, and Facebook. Also check out the SocialWayne Podcast in iTunes. See all posts by Wayne Sutton.
Tags: bloggerscommunitydinosaursdurhameventmeetupmuseumMuseum Life and ScienceSocial MediatweepleTwitter
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12. Jul, 2009
[...] Social Media brings Dinosaurs back to life at the Museum of Life and Science | Social Wayne, Wayne S… [...]
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12. Jul, 2009
Social Media brings Dinosaurs back to life at the Museum of Life …: Today I attended the Dinosaur Trail exclus.. http://bit.ly/2rst0M
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12. Jul, 2009
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12. Jul, 2009
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12. Jul, 2009
Social Media brings Dinosaurs back to life at the Museum of Life … http://tinyurl.com/mhxnc7
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12. Jul, 2009
Social Media brings Dinosaurs back to life at the Museum of Life … http://bit.ly/PkUNS
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13. Jul, 2009
Sharing: Social Media brings Dinosaurs back to life at the Museum of Life and Science http://socialwayne.com/ppw via weekend post.
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13. Jul, 2009
Gr8 example of SM use by non-profit: Dinosaurs exhibit Museum of Life & Science http://socialwayne.com/ppw via @waynesutton
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13. Jul, 2009
@helsinkiwinner Hiya, thought you might like this blog post on social media use at a museum. http://socialwayne.com/ppw via @waynesutton
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13. Jul, 2009
RT @waynesutton: Social Media brings Dinosaurs back to life at the Museum of Life and Science http://socialwayne.com/ppw
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13. Jul, 2009
RT @waynesutton: Social Media brings Dinosaurs back to life at the Museum of Life and Science http://socialwayne.com/ppw
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22. Jul, 2009
Check out this awesome summary of 10ch’s wonderful Dino Trail preview for bloggers and tweeps: http://twurl.nl/pimp6g Thanks @waynesutton
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08. Dec, 2009
@DavidBThomas @lifeandscience does a great job: http://bit.ly/8tErRV , http://bit.ly/19d5eV , @waynesutton's post http://bit.ly/5qYSoF
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10. Feb, 2010
RT @waynesutton Social Media brings Dinosaurs back to life at the Museum of Life and Science http://bit.ly/zRR75
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10. Feb, 2010
Tweeple preview! RT @BoraZ: RT @waynesutton Social Media brings Dinosaurs back to life at the Museum of Life and Science http://bit.ly/zRR75
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Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag.
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July 11, 2009
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Marcie said:
Very cool! And definitely very smart of them to invite bloggers & tweeple. Wish I knew about it beforehand
I don’t even like to call that place a museum, because that brings up thoughts of walking around a controlled environment and staring at exhibits. They have so much real hands-on “life” and “science” there. Definitely a gem in the Triangle area.
Can’t wait to see the Dino exhibit, next time we go I’ll need to schedule a whole day to soak everything in!
Did you even have a chance to see the butterfly house? So much to do, so little time!
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July 11, 2009
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Wayne Sutton said:
@Marcie thanks for the comment. That’s a negative on the butterfly house but it will be on the list for my next visit.
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July 13, 2009
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Jesse Luna said:
Great job Wayne! I was a program manager at a major California museum for a spell and it’s amazing to see how social media could have totally changed the way it reached out to the community. It’s not a replacement for offline community engagement but a great addition.